Growth Marketing Manager
At a glance
Manager-level Growth Marketing role at Rho. New York · full-time · $120,000–$180,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Choose where to invest time and budget to increase founder incorporations, then run those channels end to end
- Reach company founders through paid search, social and retargeting, plus search-focused content and SEO/AEO
- Build demand sources with accelerators, communities, law firms and founder-oriented platforms
- Create outbound and lifecycle campaigns with Sales, and work with Product to improve completed incorporations
- Review channel results each week, expand effective approaches and stop underperforming ones
What you bring
- You have three to six years in growth or performance marketing, preferably in B2B fintech or a startup-focused business
- You have hands-on experience in at least two areas: paid acquisition, SEO or content, partnerships, and outbound
- You can own a target and use SQL or BI tools to report progress from data
Who this fits
This manager-level role suits someone who can take charge of acquisition channels and run frequent tests. It is based on-site in New York. You’ll be measured on monthly incorporations started and completed, and how many founders go on to fund their accounts.
From the employer
About Us
Rho is the modern banking platform built for the AI era. Startups and growth-stage companies can open accounts in minutes, issue cards, manage expenses, pay bills, and close the books – all in one connected platform backed by real human support.
About the Role
Rho Incorporation lets founders form their company and open their business account in one flow. You’ll own getting more founders into that flow. Your sole goal is to grow inbound incorporation volume within your first six months - and you choose the channels that get there.
You’ll run the channels you own end to end, and you’ll work closely with Sales, Partnerships, and Product to open new sources of demand. You’ll be judged on incorporations started and completed each month, and on how many of those founders go on to fund their Rho accounts.
Key Responsibilities:
Own the plan for inbound incorporation growth, and decide which channels get your time and budget
Run paid acquisition (search, social, retargeting) aimed at founders who are forming a company
Build content and SEO/AEO assets so founders searching for incorporation help find Rho
Source and run partnerships with accelerators, communities, law firms, and founder-focused platforms
Design outbound and lifecycle plays with Sales to turn high-intent founders into incorporations
Work with Product to improve conversion from landing page to completed incorporation
Track channel performance weekly, scale what works, and cut what doesn’t
Requirements:
3 to 6 years in growth or performance marketing, ideally at a B2B fintech or a startup-focused company
Hands-on experience with at least two of: paid acquisition, SEO/content, partnerships, outbound
Comfortable owning a number and reporting against it from the data, using SQL or BI tools
Fast and scrappy: you ship tests weekly and don’t wait for a perfect brief
Knowledge of the founder and startup ecosystem is a strong plus
Our people are our most valuable asset. The budgeted salary for this role is $120,000 - $180,000. Salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits and paid time off.
Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.
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