Founding Product Marketer
Mid-level Product Marketing role at Retell AI. Redwood City · full-time · $180,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set positioning and messaging for different buyers, industries, and market segments
- Lead launches from strategy through announcement while coordinating product, sales, and creative partners
- Create sales enablement materials, run training, and keep teams aligned on current messaging
- Turn customer and market research into persuasive messaging, case studies, and proof points
- Plan brand and social campaigns around launches, events, and important AI industry moments
What you bring
- At least two years in product marketing for B2B SaaS, developer tools, or AI infrastructure
- Direct experience taking product launches from initial brief through public release
- Strong judgment on messaging and the ability to guide others in expressing it
- Experience creating sales enablement programs from the ground up
- Comfort marketing technical products and explaining their value clearly
Who this fits
You’ll suit this role if you can turn technical product complexity into clear market value, work hands-on, and make sound calls with incomplete information. You’ll work onsite in Redwood City, with relocation support available. Retell AI may sponsor work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1, and O-1 visas.
From the employer
ABOUT RETELL AI
Retell AI is using first-principles thinking to reimagine the call center with cutting-edge voice AI. Thousands of companies now use Retell's AI voice agents to handle sales, support, and logistics calls that once required large teams of human agents. Backed by Y Combinator, Alt Capital, and other leading investors, we've scaled to $80M in ARR with a team of 50, up from $5M at the start of 2025, and are now valued at over $1.5B.
Our vision for 2026 is to build a modern CX platform where entire contact centers are powered by AI. Instead of basic automation that needs constant human tuning, we're creating intelligent AI “workers” that act as frontline agents, QA analysts, and managers, continuously executing, monitoring, and improving every customer interaction.
We're growing fast and looking for ambitious builders who want to tackle hard technical problems, move quickly, and have a real impact on one of the fastest-growing voice AI companies in the world.
Let's build the future together.
Recent recognition:
No. 1 Best Places to Work in the Bay Area, San Francisco Business Times 2026
#3 Fastest-Growing Software Company, G2 Best Software Awards 2026
ABOUT THE ROLE
Retell AI transforms customer experience with voice AI for enterprises, including customers like CVS/Aetna, American Airlines, Lenovo, and Grab. We have more customer stories than we can tell!
Retell is hiring our Founding PMM to own how we show up to the market. This role is responsible for identifying breakout opportunities and turning early product momentum into scalable, market-defining growth.
You'll lead positioning, run product launches, build the sales enablement toolkit, and concept brand campaigns that earn real attention. 80% of the role is core PMM. 20% is directing creative campaigns for social.
This is a high-ownership role. You won't just maintain messaging, you'll define it. You report to the CMO and work closely with the founding team.
KEY RESPONSIBILITIES
Own positioning and messaging across all buyer types and verticals
Develop vertical-specific narratives for healthcare, legal, automotive, insurance, utilities, and logistics
Keep competitive differentiation sharp as the Voice AI landscape evolves
Lead product launches end-to-end
Own strategy, narrative, and cross-functional coordination from brief to announcement
Partner with DevEvangelist on the demo and technical content layer
Build sales enablement from scratch
Run enablement sessions and keep the team equipped with the latest messaging
Drive customer and market insights
Run ongoing discovery and translate insights into messaging that converts
Build case studies and proof points across key verticals
Direct brand and social campaigns (20%)
Concept campaigns and brief the creative team on execution
Plan campaign bursts around launches, events, and AI industry moments
WHAT WE'RE LOOKING FOR
Must have
2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
Proven track record of owning launches end-to-end
Strong messaging instincts: knows what to say and how to brief others to say it
Experience building sales enablement programs from scratch
Comfortable with technical products
Nice to have
Experience in AI infrastructure, CCaaS, or contact center space
Background marketing to both technical and business buyers
Has directed social campaigns with real organic reach
Strong aesthetic sensibility and POV on brand content
Startup experience
HOW WE EVALUATE
We care less about checkboxes and more about:
Whether you have actually owned positioning that shaped how a product is perceived
Whether you can concept campaigns that earn real attention, not just fill a calendar
Whether product, sales, and design teams would genuinely want to work with you
Whether you move fast and make good decisions under ambiguity
YOU MIGHT THRIVE IF
You have 2+ years of product marketing in B2B SaaS, developer tools, or AI infrastructure
You have owned product launches end-to-end, not just contributed to them
You have strong messaging instincts and know how to brief creatives to bring ideas to life
You are hands-on, you don't just plan, you ship
You are comfortable with technical products and can translate complexity into clear value
You move fast and make good decisions with incomplete information
JOB DETAILS
Cash: $180,000 – $250,000 base
Equity: Offer Equity
Location: Redwood City, CA (Relocation Provided)
US Visas: Retell AI is open to sponsoring work authorization for qualified candidates, including H-1B, TN, L-1, E-3, F-1 (OPT/CPT), and O-1 visas.
OTHER BENEFITS
100% coverage for medical, dental, and vision insurance
$70/day DoorDash credit for unlimited breakfast, lunch, dinner, and snacks
$200/month wellness reimbursement (gym, fitness classes, etc.)
$300/month commuter reimbursement (gas, Caltrain, etc.)
$75/month phone bill reimbursement
$50/month internet reimbursement
COMPENSATION PHILOSOPHY
Best Offer Upfront: Choose from three cash-equity balance options; no negotiation needed.
Top 1% Talent: Above-market pay (top 5 percentile) to attract exceptional builders.
High Ownership: Small teams, >$1M revenue/employee, and significant equity.
Performance-Based: Offers tied to interview performance, not experience or past salaries.
INTERVIEW PROCESS
Stage 1: Recruiter intro call (15 min)
Stage 2: Hiring manager experience screening (30 min)
Stage 3: CMO meet and experience screening (45 min)
Stage 4: Final onsite with cross-functional team (2 hours)