Performance Advertising Specialist ( Meta & Google Ads )
reolink Open · verified Oct 15, 2026 At a glance
Mid-level Paid Search / PPC role at reolink. Singapore.
Pay not stated Paid Search / PPC salary
growthroles summary, based on the employer's posting.
What you'll do
- Build annual ad plans and control monthly spend against ROI and campaign performance goals
- Set up and run ads on Meta, Google, TikTok and Ocean Engine, testing variations and tuning campaigns
- Analyze campaign results, share regular reports and propose changes to lower CPA and lift conversions
- Shape ad creative with creative, content and product teams, while helping make landing pages more effective
- Track platform changes, market trends and competitors, then adjust plans or test new ad channels and formats
What you bring
- At least three years of practical experience running advertising campaigns
- A degree at bachelor level or higher in marketing, advertising, statistics or a related subject
- Hands-on ability with two or more major ad platforms, backed by strong analysis and spreadsheet skills
Who this fits
This mid-level role suits someone who can juggle multiple campaigns and projects in a fast-moving setting. You’ll need to move close to Tai Seng MRT in August 2026 and work five days per week.
From the employer
Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
- 5 Work Days Per Week
- Relocate Near Tai Seng MRT in August 2026
- Medical Benefits Provided
- Entitled to Yearly Bonus & Performance Bonus
Requirements
- Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
- Media placement experiences in Meta Advertisements , Google ads, TikTok ads are preferred.
- Minimum 3 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
- Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel / Google Sheets and analytics tools.
- Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
- Experience in team leadership or agency management is an advantage.
Key Responsibilities
- Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
- Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
- Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
- Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
- Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.
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