Digital Advertising Specialist / Senior (Meta & Google Ads)

reolink Open · verified Oct 15, 2026

Singapore Senior Paid Search / PPC

At a glance

Senior Paid Search / PPC role at reolink. Singapore.

Pay not stated Paid Search / PPC salary

RolePaid Search / PPC

SenioritySenior

LocationSingapore

PostedAug 4, 2026 · 2mo ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Build annual ad plans and oversee monthly spend, keeping ROI and performance goals in view
Operate campaigns on Meta, Google, TikTok and Ocean Engine, from setup and testing through optimization and monitoring
Analyze campaign metrics, prepare recurring reports and recommend changes to bring CPA down and conversions up
Shape ad creative with creative, content and product teams, while helping improve landing-page results
Follow platform updates and competitor moves, then revise plans or explore other ad channels and formats

What you bring

You have at least five years of practical experience running advertising operations
You can manage campaigns on two or more major ad platforms and analyze results with Excel, Google Sheets or analytics tools
A bachelor’s degree or higher is required; marketing, advertising, statistics or a related discipline is preferred

Who this fits

This role suits someone who can balance campaign execution, budget decisions and performance analysis across several ad platforms. You’ll work five days each week and must move to an area near Tai Seng MRT by August 2026.

From the employer

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

5 Work Days Per Week
Relocate Near Tai Seng MRT in August 2026
Medical Benefits Provided
Entitled to Yearly Bonus & Performance Bonus

Requirements

Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
Media placement experiences in meta advertisements , google ads, TikTok ads are preferred.
Minimum 5 years of hands‑on experience in advertising operations; experience in 3C, e‑commerce, internet products, or cross‑border advertising is a strong advantage.
Proficiency in managing at least two major advertising platforms, with strong data analysis skills and familiarity with Excel/Google Sheets and analytics tools.
Strong strategic thinking and results‑oriented mindset, with the ability to manage multiple campaigns and projects in a fast‑paced environment.
Excellent communication and collaboration skills. Experience in team leadership or agency management is an advantage.

Key Responsibilities

Develop and execute annual advertising strategies, manage monthly advertising budgets, and ensure ROI and performance targets are consistently achieved.
Oversee day‑to‑day operations across major advertising platforms (including Meta Ads, Google Ads, TikTok Ads, and Ocean Engine), covering campaign setup, optimization, A/B testing, and performance monitoring.
Conduct in‑depth analysis of campaign performance and key metrics; prepare regular performance reports and recommend optimization initiatives to reduce CPA and improve conversion rates.
Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.