Social Media Manager

ref Open · verified Aug 22, 2026

Remote Sunshine Manager Social Media

Mid-level Social Media role at ref. Remote, United States.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and carry out social strategy around Ref's brand voice and marketing goals
You'll create, adapt, and schedule posts about Ref's AI solutions, expertise, and culture
You'll grow LinkedIn, Twitter, Instagram, and other relevant channels while engaging the community promptly
You'll track social results, report insights, and refine campaigns and content accordingly
You'll repurpose blogs and whitepapers for social posts and create live content at industry events

What you bring

You have at least three years managing social media, preferably in B2B SaaS or HR tech
You have grown social audiences and improved engagement rates
You write and edit across platform styles, understand analytics, and use tools such as Hootsuite or Sprout Social
You can use Canva or Adobe Creative Suite and understand SEO and content marketing basics
You hold a bachelor's degree in Marketing, Communications, or a related field and know HR and talent trends

Who this fits

You’ll fit this role if you combine strong writing, platform-specific judgment, analytics skills, and knowledge of HR, recruitment, or talent management. The role is remote in Sunshine, United States. You’ll also represent Ref at industry events and conferences.

From the employer

About Ref

Ref is an innovative AI-powered talent intelligence platform, revolutionizing hiring and internal mobility for enterprises. Our mission is to create perfect matches between talent and opportunities, empowering both professionals and organizations to reach their full potential.

Role Overview

We are seeking a creative and data-driven Social Media Manager to elevate Ref's brand presence across various social media platforms. In this role, you will be responsible for developing and implementing our social media strategy, creating engaging content, and building meaningful relationships with our online community of HR professionals, job seekers, and industry thought leaders.

Responsibilities

Develop and execute a comprehensive social media strategy aligned with Ref's brand voice and marketing objectives
Manage and grow Ref's presence on key social media platforms, including LinkedIn, Twitter, Instagram, and emerging platforms relevant to our audience
Create, curate, and schedule engaging content that showcases Ref's AI-powered solutions, thought leadership, and company culture
Collaborate with marketing, product, and sales teams to ensure consistent messaging and support of key initiatives
Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
Monitor and report on social media metrics, using data-driven insights to optimize our social media strategy
Stay up-to-date with social media trends, best practices, and new features, implementing them into our strategy as appropriate
Coordinate with the content team to repurpose blog posts, whitepapers, and other marketing materials for social media use
Manage social media advertising campaigns, working closely with the digital marketing team to optimize performance
Represent Ref at industry events and conferences, creating live social media content and engaging with attendees

Requirements

3+ years of experience in social media management, preferably in B2B SaaS or HR tech
Proven track record of growing social media followings and increasing engagement rates
Excellent writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
Strong understanding of social media analytics and experience using social media management tools (e.g., Hootsuite, Sprout Social)
Familiarity with design tools (e.g., Canva, Adobe Creative Suite) for creating visually appealing social media content
Basic understanding of SEO and content marketing principles
Knowledge of HR, recruitment, and talent management trends and technologies
Bachelor's degree in Marketing, Communications, or related field

Benefits

Competitive salary
Health, dental, and vision insurance
401(k) with company match
Flexible PTO policy
Remote-friendly work environment
Professional development budget
Opportunity to shape the social media presence of a fast-growing AI-powered talent platform

Join Ref and play a crucial role in building our brand and community in the exciting intersection of AI, HR tech, and talent management. Help us share our story and connect with professionals and organizations looking to transform their approach to hiring and career development.