Key Account Manager
Red Bull Open · verified Sep 24, 2026 At a glance
Mid-level Account Management role at Red Bull. Lahore · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape regional and national key-account plans, including pricing, customer growth, forecasts, trade spend, and promotions
- Lead annual negotiations with regional customers and support discussions around Red Bull’s Perfect Store approach
- Review Nielsen, scanner, customer, and sales-report data to adjust volume and profitability plans
- Build customer partnerships and coordinate with Trade Marketing on category strategies and selling presentations
- Control distributor-managed trade-marketing expenses and document turnover for regional customers
What you bring
- At least three years in key-account or field-force management, ideally within FMCG or beverages
- Strong retail negotiation experience, backed by planning, problem-solving, and financial judgment
- Ability to turn sales and customer data into commercially focused customer initiatives
- Clear presentation skills for relevant, commercially viable strategies and processes
- Category management experience and SAP or BI familiarity are preferred
Who this fits
You’ll suit a commercially minded account leader who can balance customer relationships, negotiation, analysis, and hands-on execution. The role is based onsite in Lahore and focuses on regional key accounts, with close cross-functional collaboration involving Trade Marketing.
From the employer
The Key Account Manager is assisting in entrepreneurial leadership role for development, implementation & tracking of Red Bull’s sales strategy. Thereby delivering sales, volume & profitability targets for major national Off Premise Customers are crucial responsibilities. This role requires a ‘hands-on’ leadership over regional key accounts performance, to set clear expectations & objectives with aggressive goals & delivers on key initiatives.
The Key Account Manager needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends & opportunities with attention to detail. The person needs to feel comfortable to take calculated risks, identifying & exploiting opportunities & to achieve business advantages. Sharing best practices with colleagues & customers which enable Red Bull to gain competitor advantage is a matter of course. A creative, analytical & challenging personality, oriented towards actions, who is able to build strong strategic customer relationships & to collaborate within the company cross-functional & international.
Strategy
Implement of Red Bull’s commercial strategy at all key customers at the regional level
Design & implement National KA strategies
Assist in development of short & mid-term customer strategies in line with the overall national sales policy
Implement regional price strategies & establish the customer pricing accordingly
Analysis & Planning
Analyze available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Assist in planning for sales forecast & preparation of trade spend budget to hit profitability targets
Develop annual business & effective promotion plans for regional customers
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy at the regional level
Take active part in preparation of excellent conceptual selling decks & establish Red Bull as the category leader
Execution
Conduct & lead yearly negotiation process at key customers at the regional level
Assist in successful negotiations with customer on Red Bull’s Perfect Store concept
Tracking
Continuously track & adjust volume & profitability targets by using existing sales reports for responsible clients
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Collaboration
Continually search to understand customer needs better & respond with programmers (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
Reporting
Responsible for document turnover with Distribution partner for controlling and monitoring of Red Bull Trade marketing expenses
Budget control of the expenses incurred for Regional Customer being executed via Distributor (non-direct contracts)
A proven track record of min 3 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background
Experience in Category Management preferred
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
Excellent network of existing contacts & trade relationships
Strategic ability - Can develop specific, valuable, innovative & commercially focused strategies but also grasp the ‘bigger picture’
Commercial acumen - Strong understanding of sales processes & financial systems. Strategic & innovative commercial awareness. Ideally can work with SAP/BI to plan & track sales results
Analytical skills - Strong planning & negotiation skills with a sound understanding of financial bottom line implications of sales & marketing decisions. Able to analyze sales & customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer & Red Bull
Negotiation experienced - Successful front line retail negotiation experience & problem-solving skills
Presentation skills - Demonstrate great presentation skills that provide highly relevant & commercially viable strategies or processes in a clear, concise & empowering way
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