Key Account Manager - (12 Month Contract)
At a glance
Mid-level Account Management role at Red Bull. Montreal · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Sell Red Bull programs to local key-account chains and secure execution through regional decision makers
- Own account budgets, sales volume, market share, promotions, displays, and distribution across assigned customers
- Build annual promotion calendars and customer marketing agreements aligned with national objectives
- Review promotion and pay-for-space returns with category analysts, then share findings with national accounts leadership
- Keep field teams informed through account-program updates and regular visits
What you bring
- At least three years in sales or category management, ideally in beverage, CPG, FMCG, or DSD
- Strong analysis skills using internal and external sources such as Nielsen and IRI
- Working proficiency with Microsoft Excel and PowerPoint, with SAP experience preferred
- A bachelor’s degree is preferred, along with fluent English and French
Who this fits
You’ll suit a self-directed account manager who can build buyer relationships, analyze promotion returns, and sell solutions around customer needs. The role is based onsite in Montreal, requires bilingual English and French, and involves twenty to thirty percent travel. It is a twelve-month contract.
From the employer
The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.
#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
- Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
- Executes distribution on priority packages in-line with HQ recommendations.
- Ensures all assigned key account’s schematics reflect Red Bull standards.
- Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools
- Customizes presentations to better appeal to customer’s needs
- Develops annual promotion schedule in accordance with national goals
- Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs
- Ensures all promotions are accompanied by effective POS and incremental displays
- Customizes sales pitch to achieve account goals while driving effective, permanent displays
- Evaluates ROI prior to recommending specific POS or customized solutions
- Determine GAP within Regional key accounts and built plans to address them.
#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
- Actively develops relationships with key decision makers via business reviews, communication, etc.
- Drives execution of account programs through local Decision Makers (DMs)
- Consistently pursues incremental opportunities over-and-above programs
- Maintains key point of local knowledge regarding accounts
- Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level
BUDGETS AND ANNUAL PLANNING
- Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis
BUSINESS ANALYSIS
- Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
- Drives post-promotion analysis to evaluate promotional effectiveness
BUSINESS ANALYSIS
- Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
- Drives post-promotion analysis to evaluate promotional effectiveness
BUSINESS REVIEWS
- Conducts quarterly business reviews
- Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition
- Provides Energy Insights that drive change in promotion, price, or display practices
COMMUNICATION WITH FIELD TEAMS
- Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
- Routinely visits Field Teams to ensure personal contact and open lines of communication
COMMUNICATION WITH FIELD TEAMS
- Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
- Routinely visits Field Teams to ensure personal contact and open lines of communication
- Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of
- success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)
- industries or within a Direct Store Delivery DSD) operation
- Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI)
- Excellent communication and active listening skills
- Creative, solution-oriented mindset
- In-depth knowledge of FMCG industry
- Self-motivated and able to work independently
- Must be proficient in Microsoft Excel and PowerPoint
- Previous experience with SAP preferred
- Knowledge of regional major accounts operation, an asset
EDUCATION REQUIRED
Bachelor’s Degree Preferred
LANGUAGE REQUIREMENTS
Bilingual - English and French
TRAVEL
20-30%
Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
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