Brand Marketing Specialist

Red Bull Open · verified Sep 16, 2026

On-site Bucharest Full-time Mid-level Brand Marketing

Mid-level Brand Marketing role at Red Bull. Bucharest · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Coordinate brand projects across teams, from launches and research to advertising and events
Turn consumer and market data into useful insights, plans, and brand initiatives
Work with creative and media agencies on campaign quality and cost-conscious media plans
Build marketing programs that support commercial goals across retail and HORECA
Track annual-plan timelines and spending within approved budgets

What you bring

Bring at least three years of brand marketing experience in FMCG
Understand consumer-goods marketing, competitor analysis, and consumer behavior
Show you can turn consumer insight into effective brand activity
Use Word, Excel, PowerPoint, and other productivity tools confidently
Communicate clearly, prioritize well, solve problems, and work independently with stakeholders

Who this fits

You’ll suit this role if you can balance consumer focus, brand consistency, planning, and execution while working closely with a Brand Marketing Manager and other teams. The position is based onsite in Bucharest. A strong connection to Red Bull’s brand and values is expected.

From the employer

The Brand Marketing Specialist supports the execution of Red Bull’s brand and product strategy across all consumer touchpoints, working in close collaboration with the Brand Marketing Manager.

Drives awareness and trial by implementing marketing initiatives in line with Red Bull’s national business plan — from new product launches to advertising, consumer research, and events.

Leads the day-to-day coordination of brand projects, ensuring alignment across teams and functions, while delivering impactful programs that strengthen Red Bull’s presence both online and offline.

Translates consumer insights and market data into clear, actionable strategies and contributes to the development and execution of innovative brand strategies, ensuring consistency and excellence in every touchpoint with our audience.

ADVERTISING & MEDIA

Supports the Brand Manager in the development of creative communication strategies and branding initiatives.
Coordinates with creative and media agencies to ensure high-quality campaign output.
Oversees media planning to ensure cost-effective and impactful advertising.

BRAND MANAGEMENT & STRATEGY EXECUTION

Designs programs that support overall marketing and commercial goals.
Collaborates on cross-functional marketing projects, both in and out of the office. Always has the "consumer" and "brand" eye in every project and ensures we talk to the consumer most effectively and efficiently while ensuring that all the communication stays within the brand equity.
Promotes idea sharing between marketing and sales to ensure excellent execution in the RETAIL and HORECA channels.

CONSUMER INSIGHTS & MARKET RESEARCH

Supports the Brand Manager with turning data into compelling insights that are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.

BUSINESS PLANNING & BUDGET TRACKING

Supports the marketing team in developing and implementing the annual business plan.

Monitor project timelines and budgets, ensuring all activities stay within the approved financial framework.

Minimum 3 years’ experience in brand marketing within the FMCG industry.
Knowledge of consumer goods marketing, competitor analysis, and consumer behavior.
Proven ability to turn consumer insights into effective brand initiatives.
Excellent skills in Word, Excel, PowerPoint, and other productivity tools.
Ability to prioritize, stay focused, and deliver high-quality results.
Effective communication, problem-solving, planning, and organizational abilities.
Independent, confident, and respectful attitude toward all stakeholders.
Passion for the Red Bull brand and commitment to Red Bull’s values.

Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).