Brand Marketing Specialist

SuperStaff Open · verified Sep 11, 2026

On-site Makati City Mid-level Brand Marketing

Mid-level Brand Marketing role at SuperStaff. Makati City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Track competitor content and industry shifts to keep the brand relevant
Set brand strategy, tone, visual standards, and messaging for the company and podcast
Run the podcast calendar, research topics, and prepare episode briefs and guest briefings
Write and adapt copy for podcasts, social channels, email, blogs, and short-form video
Coordinate launches, approvals, PR activity, and delivery with internal and external partners

What you bring

You can grow into the internal expert on the company and podcast brands
You can produce channel-specific copy for LinkedIn, Facebook, Instagram, TikTok, and YouTube
You can reshape long-form discussions into blogs and thought leadership content
You can manage approvals and keep multi-team campaigns on schedule

Who this fits

This role suits someone comfortable combining brand strategy, podcast editorial work, copywriting, campaign coordination, and PR. The position is onsite in Makati City, Philippines, and involves working with Marketing and Communications, Multimedia, Design, HR, Operations, and external stakeholders.

From the employer

We are seeking a Brand Marketing Specialist to join our dynamic Marketing & Communications team. In this role, you will be responsible for developing and executing strategic brand initiatives that elevate our market position and strengthen customer engagement. You will play a crucial role in shaping how our brand is perceived across all touchpoints, ensuring consistency and impact in all marketing communications. This position offers the opportunity to make a tangible difference in building and maintaining a strong, recognisable brand presence in a competitive landscape.

Key responsibilities:

Market Intelligence & Trend Research:

Familiarize with and work toward becoming the internal brand expert for the podcast and company brand. Continuously track competitor content behavior and industry movements to keep the brand relevant.

Brand Strategy & Podcast Positioning:

Define and maintain the core brand strategy, tone of voice, visual standards, and messaging pillars for the company brand and podcast. Ensure all produced content aligns seamlessly with company values, employer branding goals, and commercial objectives.

Content Planning & Editorial Direction:

Own the editorial podcast calendar and research relevant workplace, BPO, leadership, and outsourcing topics. Build comprehensive episode briefs (discussion flows, key takeaways, sample questions, and promotional hooks) and brief hosts, leadership, and guests prior to recording.

Copywriting & Promotional Content:

Write high-converting, platform-tailored copy including podcast titles, descriptions, captions, short-form video hooks, email blurbs, and social media posts (LinkedIn, Facebook, Instagram, TikTok, YouTube). Repurpose long-form episode discussions into snackable written assets, blogs, and thought leadership snippets.

Campaign Coordination & Stakeholder Alignment:

Project-manage podcast launch campaigns and episode rollouts. Coordinate cross-functionally with Multimedia, Design, HR, Operations, and external stakeholders to track asset status, manage approval workflows, and ensure on-time delivery across all marketing channels.

PR & Brand Visibility:

Develop and execute targeted PR initiatives to elevate the company's market presence, executive credibility, and industry positioning. Ensure all external communications and press releases align strictly with company messaging standards.