Brand Marketing Specialist
Red Bull Open · verified Sep 29, 2026 At a glance
Mid-level Brand Marketing role at Red Bull. Bucharest · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Coordinate brand projects across teams, from product launches and advertising to consumer research and events
- Work with creative and media agencies, shaping campaigns and checking that advertising plans use budgets effectively
- Build programs that support marketing and commercial goals across retail and HORECA channels
- Turn consumer insights, competitor information, and market data into practical brand plans
- Track annual-plan activities, project schedules, and spending against approved budgets
What you bring
- At least three years of FMCG brand-marketing experience
- Working knowledge of consumer-goods marketing, competitor analysis, and consumer behavior
- A record of converting consumer findings into effective brand initiatives
- Strong working ability in Word, Excel, PowerPoint, and other productivity tools
Who this fits
You'll suit a mid-level brand marketer who can coordinate multiple stakeholders, connect consumer evidence to action, and work independently. This is an onsite role in Bucharest, supporting the Brand Marketing Manager rather than managing a team.
From the employer
The Brand Marketing Specialist supports the execution of Red Bull’s brand and product strategy across all consumer touchpoints, working in close collaboration with the Brand Marketing Manager.
Drives awareness and trial by implementing marketing initiatives in line with Red Bull’s national business plan — from new product launches to advertising, consumer research, and events.
Leads the day-to-day coordination of brand projects, ensuring alignment across teams and functions, while delivering impactful programs that strengthen Red Bull’s presence both online and offline.
Translates consumer insights and market data into clear, actionable strategies and contributes to the development and execution of innovative brand strategies, ensuring consistency and excellence in every touchpoint with our audience.
ADVERTISING & MEDIA
- Supports the Brand Manager in the development of creative communication strategies and branding initiatives.
- Coordinates with creative and media agencies to ensure high-quality campaign output.
- Oversees media planning to ensure cost-effective and impactful advertising.
BRAND MANAGEMENT & STRATEGY EXECUTION
- Designs programs that support overall marketing and commercial goals.
- Collaborates on cross-functional marketing projects, both in and out of the office. Always has the "consumer" and "brand" eye in every project and ensures we talk to the consumer most effectively and efficiently while ensuring that all the communication stays within the brand equity.
- Promotes idea sharing between marketing and sales to ensure excellent execution in the RETAIL and HORECA channels.
CONSUMER INSIGHTS & MARKET RESEARCH
- Supports the Brand Manager with turning data into compelling insights that are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
BUSINESS PLANNING & BUDGET TRACKING
- Supports the marketing team in developing and implementing the annual business plan.
- Monitor project timelines and budgets, ensuring all activities stay within the approved financial framework.
- Minimum 3 years’ experience in brand marketing within the FMCG industry.
- Knowledge of consumer goods marketing, competitor analysis, and consumer behavior.
- Proven ability to turn consumer insights into effective brand initiatives.
- Excellent skills in Word, Excel, PowerPoint, and other productivity tools.
- Ability to prioritize, stay focused, and deliver high-quality results.
- Effective communication, problem-solving, planning, and organizational abilities.
- Independent, confident, and respectful attitude toward all stakeholders.
- Passion for the Red Bull brand and commitment to Red Bull’s values.
Due to the high volume of applications, only shortlisted candidates will be contacted for the next stages of the recruitment process.
Red Bull Romania SRL is committed to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, or sexual orientation. All personal data provided by applicants will be treated confidentially and used solely for recruitment purposes in compliance with the General Data Protection Regulation (GDPR).
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