Marketing Specialist

Reacher reacherapp.com Open · verified Aug 22, 2026

Remote US Full-time Mid-level General Marketing

Mid-level General Marketing role at Reacher. Remote, United States · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run TikTok, LinkedIn, and X with content calendars tied to growth goals
Produce short-form videos, carousels, explainers, and posts for brands, agencies, and creator-economy audiences
Plan and improve paid campaigns across TikTok, Meta, LinkedIn, and optionally Google
Shape launch positioning, messaging frameworks, landing pages, and campaign narratives
Track KPIs, report campaign results, and test ways to grow acquisition and engagement

What you bring

Bring two to five-plus years in growth, social media, or product marketing
Show strong social media experience with SaaS, creator-economy, or e-commerce brands
Have run paid acquisition campaigns and can create effective short-form content
Work well in a fast-paced startup and execute beyond strategy alone

Who this fits

This role suits someone who can combine planning with hands-on work across social, content, advertising, and product marketing. You’ll work remotely in the United States in a full-time, startup-style environment. The listing does not state management, travel, timezone, or visa requirements.

From the employer

Marketing Specialist (Social Media, Content Strategy, Ads & Product Marketing)

Location: Remote

Employment Type: Full-time

About the Role

We are looking for a hands-on Marketing Specialist to lead social media execution, develop content strategy, manage paid advertising campaigns, and support product marketing initiatives for a fast-growing AI-powered platform operating in the creator economy and social commerce space.

This role is ideal for someone who enjoys working in a startup-style environment and can combine strategy with execution across multiple marketing channels.

Key Responsibilities

Social Media Management

Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
Plan and execute structured content calendars aligned with growth goals
Develop short-form video strategies targeting e-commerce brands and agencies
Monitor engagement performance and continuously optimize content output

Content Strategy

Build and execute a consistent multi-channel content strategy
Translate product features into compelling educational and conversion-focused content
Collaborate with internal stakeholders to develop thought leadership content
Produce:
- short-form videos
- carousels
- product explainers
- insight-driven posts
- creator economy commentary

Paid Advertising Campaigns

Plan, launch, and optimize paid campaigns across platforms such as:
- TikTok
- Meta
- LinkedIn
- Google (optional but preferred)
Test creatives, audiences, and messaging variations
Improve acquisition efficiency and conversion performance
Track and report campaign performance metrics

Product Marketing

Support the go-to-market strategy for new feature releases
Help position AI-driven creator discovery and outreach tools clearly in the market
Develop messaging frameworks for agencies and e-commerce brands
Contribute to landing page messaging and campaign narratives

Growth & Analytics

Track and report on key marketing KPIs
Identify opportunities to scale acquisition and engagement
Run experiments across content, positioning, and paid channels
Support pipeline generation and brand awareness initiatives

Ideal Candidate Profile

Required

2–5+ years of experience in growth marketing, social media marketing, or product marketing
Strong experience managing social media for SaaS, creator economy, or e-commerce brands
Experience running paid acquisition campaigns
Ability to create high-performing short-form content
Comfortable working in a fast-paced startup environment
Strong execution capability (not strategy-only)