Marketing Content Writer & Strategist

RBC Open · verified Sep 19, 2026

Minneapolis Full-time Mid-level Content Creation

Mid-level Content Creation role at RBC. Minneapolis · full-time · $70,000–$130,000 base.

SalaryStated by RBC

$70,000 – $130,000

Base salary for this role, in USD per year, as published in the posting.

This role, from RBCOur estimate for the market: $75,000–$111,000

In line with the market median of $108,000 for mid-level content creation roles in Minneapolis.

Worked out from 9 postings that stated pay, median $108,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Create, refine, and check marketing materials across digital, email, social, web, and direct mail
Build clear messages around the business’s products, services, capabilities, and priorities
Help shape connected campaigns and turn milestones, client stories, and industry topics into content
Develop thought leadership with internal experts while reinforcing brand voice and positioning
Coordinate with stakeholders, balance deadlines, reuse content across channels, and spot engagement opportunities

What you bring

At least four years of marketing experience in financial services
A bachelor’s degree in marketing, business, communications, or a related discipline
Strong writing, editing, and proofreading skills with close attention to detail
Creative content strategy skills plus experience collaborating across teams and handling competing priorities

Who this fits

You’ll suit this role if you can combine polished writing with strategic content thinking in a collaborative financial services setting. The position is based in Minneapolis and is full time. Experience with clearing and custody, US financial regulations, marketing technology, or SEO would strengthen your fit but is not required.

From the employer

Job Description

What is the opportunity?

As a Marketing Content Writer & Strategist you will have the opportunity to develop and execute compelling content that advances marketing initiatives and business priorities across RBC’s US Clearing & Custody organization. Your role will combine exceptional writing and editing expertise with the ability to contribute strategic thinking and creative ideas that produce polished, on-brand content across multiple channels. Your work will be accomplished through strong collaboration with marketing, business, and creative teams.

What will you do?

Core Content Development

Write, edit, and proofread marketing content for accuracy, clarity, grammar, and brand consistency across all channels (digital, email, social media, direct mail, web, etc.)
Develop clear, compelling messaging that reflects the business’ products, services, capabilities, and strategic priorities
Maintain brand voice guidelines to ensure consistency and continuity across all communications

Strategic Content & Campaign Development

Conceptualize and support integrated marketing campaigns that connect multiple channels and touchpoints, ensuring each element reinforces a cohesive campaign narrative
Brainstorm creative marketing ideas with the Marketing team and business partners, identifying opportunities to turn business priorities, milestones, events, client stories, and industry topics into compelling content
Support thought leadership and storytelling by identifying relevant topics, developing content concepts, and collaborating with internal experts to bring perspectives to life
Develop messaging and content themes that create consistency across campaigns and reinforce the organization's value proposition and brand positioning

Execution & Optimization

Partner with subject matter experts and business stakeholders to gather information and ensure content accuracy and alignment with strategic priorities
Work effectively in a fast-paced environment, managing multiple priorities and deadlines
Identify opportunities to repurpose and redistribute content across channels, maximizing value and creating connected experiences for target audiences
Stay informed of industry trends, audience needs, and emerging content and social media practices to identify opportunities to improve engagement and strengthen marketing effectiveness

What do you need to succeed?

Must-have

4+ years of marketing experience in financial services
Bachelor's degree in marketing, business, communications, or a related field
Excellent writing, editing, and proofreading skills with meticulous attention to detail
Proven ability to think creatively and develop compelling content strategies
Experience working collaboratively across multiple teams and managing competing priorities

Nice-to-have

Experience developing marketing content for a clearing and custody business or similarly complex financial services environment
Familiarity with financial services regulatory and compliance frameworks in the US
Experience with marketing technology platforms (e.g., content management systems, marketing automation tools, email platforms)
Knowledge of SEO best practices and digital content optimization

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

A comprehensive Total Rewards Program include competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.
Leaders who support your development through coaching and managing opportunities.
Ability to make a difference and lasting impact.
Work in a dynamic, collaborative, progressive, and high-performing team.
Opportunities to do challenging work.
Opportunities to build close relationships with clients.

The expected salary range for this particular position is $70,000-$130,000, depending on your experience, skills, and registration status, market conditions and business needs.

You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.

RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:

Drives RBC’s high-performance culture
Enables collective achievement of our strategic goals
Generates sustainable shareholder returns and above market shareholder value

Job Skills

Brand Management, Content Editing, Content Writing, Creative Ideation, Marketing Goals, Project Management, Proofreading, Stakeholder Communications

Additional Job Details

Address:

250 NICOLLET MALL:MINNEAPOLIS

City:

Minneapolis

Country:

United States of America

Work hours/week:

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-09-18

Application Deadline:

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.