Performance Marketing Specialist
Razer Open · verified Oct 6, 2026 At a glance
Mid-level Performance Marketing role at Razer. Singapore · full-time.
Pay not stated Performance Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build acquisition plans for game launches and ongoing operations, setting budgets, channel choices, and growth targets
- Use CPI, LTV, and ROAS results to shift spend and expand campaigns across titles and markets
- Run creative tests, including A/B comparisons, to improve ads and support campaign growth
- Turn campaign results into practical growth decisions, dashboards, and reports on efficiency and return
- Align acquisition work with product, analytics, marketing, and creative teams, plus external partners and agencies
What you bring
- You bring experience planning and running user acquisition campaigns across multiple game titles and markets
- You can use CPI, LTV, and ROAS measures to guide budget allocation and campaign scaling
Who this fits
This role suits someone focused on data-led user acquisition for games, spanning launch planning through live operations. The listed location is Singapore.
From the employer
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer Game Services is seeking a data-driven and strategic User Acquisition Lead to drive user acquisition and scalable growth across its global game portfolio. The role will lead the planning, execution, and optimization of user acquisition campaigns to support global game launches.- Own and lead the global user acquisition strategy across multiple game titles and markets.
- Define UA budget allocation, channel mix, and scaling strategy based on CPI, LTV, ROAS, and growth targets.
- Develop UA plans across different stages of the game lifecycle (soft launch, launch, and live operations).
- Identify scaling opportunities and adjust strategies in real time to maximize growth efficiency.
- Drive creative iteration and A/B testing strategies to improve ad performance and campaign scalability.
- Analyze marketing performance data and translate insights into actionable growth strategies.
- Develop dashboards and performance reports to track campaign efficiency and ROI.
- Collaborate with product, analytics, marketing, and creative teams to align UA strategies with game goals.
- Manage relationships with external agencies, advertising partners, and marketing platforms.
- Ensure marketing initiatives are aligned with overall publishing and growth objectives.
Pre-Requisites :
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
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