Growth Marketer
At a glance
Mid-level Growth Marketing role at Raspberry AI. New York · full-time · $140,000–$180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own funnel growth by finding high-impact opportunities and turning successful tests into repeatable systems
- Run programs across paid acquisition, lifecycle, ABM, content, events, emerging channels, and conversion
- Analyze performance, build campaigns and landing pages, then test new ways to acquire customers
- Work with Sales, Product Marketing, Brand, and Product to improve growth across the customer journey
What you bring
- Several years in growth, demand generation, product marketing, marketing operations, or a comparable hands-on role
- A record of creating demand programs and messaging that produced measurable pipeline
- Experience building internal tools or systems that teams adopted and that improved marketing or pipeline results
- Practical use of AI and no-code or low-code tools to create automations and workflows
- Working knowledge of demand-generation channels, marketing automation, CRM systems, and content discovery
Who this fits
You’ll thrive if you take ownership in ambiguous situations, move from strategy into execution, and use AI to rethink how growth work gets done. This is a full-time hybrid role based in New York, suited to someone comfortable working across acquisition, systems, analytics, and cross-functional marketing.
From the employer
Growth Marketer
New York, NY · Hybrid · Full-Time · Marketing
Why Raspberry AI
Raspberry AI is building the agentic platform transforming how fashion and retail is created and brought to market. Raspberry brings AI into the center of their process — connecting design, product development, merchandising, marketing, ecommerce, and wholesale teams in one platform.
Our customers use Raspberry to move from an idea to production-ready designs, assortments, campaigns, ecommerce imagery, and sales materials in a fraction of the time. Today, some of the world’s leading fashion brands and retailers — including SKIMS, Fabletics, Under Armour, Oscar de la Renta, Walmart, rag & bone, Kate Spade, Savage x Fenty and more are using Raspberry to rethink how their teams work.
We’ve raised $29M from a16z, Khosla Ventures, Greycroft, and leaders across the fashion industry. We’re growing quickly, shipping constantly, and helping define an entirely new category at the intersection of AI and fashion.
This is an opportunity to help shape not just how Raspberry is marketed, but how an industry understands and adopts a fundamentally new way of working
About the Role
We're looking for a Growth Marketer to help build the engine behind Raspberry's next stage of growth. Raspberry has strong product-market pull, an expanding enterprise customer base, and a product that is rapidly broadening across the fashion lifecycle. The opportunity now is to turn that momentum into a repeatable, measurable growth system.
You'll own growth across the funnel, identifying where our highest-leverage opportunities are, launching experiments quickly, scaling the channels that work, and building the systems that make those wins repeatable.
You'll work across paid acquisition, lifecycle, ABM, content, events, emerging distribution channels, and conversion, while partnering closely with Sales, Product Marketing, Brand, and Product. You'll be expected to move fluidly between strategy and execution: analyzing funnel performance one day, building a campaign or landing page the next, and testing an entirely new acquisition motion the week after.
We operate AI-first. That means we're not interested in simply doing traditional growth marketing faster. We want someone who is excited to rethink how a modern growth function should operate when AI can fundamentally change the speed, scale, and sophistication of the work.
Who you are
Excited and motivated by AI systems and curious about the future of marketing under the new environment of
4+ years across growth/demand generation, product marketing, marketing operations, or a similar role combining marketing strategy with hands-on systems building; ideally at a high-growth B2B SaaS or AI company (fashion/retail/creative tech a plus)
Have shipped internal tools or systems that a team fully adopted and used to move real marketing or pipeline metrics
A proven track record building demand-gen programs that drove measurable pipeline, and developing positioning and messaging that drives it
Comfortable operating in ambiguity — you don't wait to be told what to build next; you have the marketing instincts to know what's valuable and the resourcefulness to make it happen
Hands-on, practical experience with AI tools and no-code/low-code platforms (e.g., Claude, ChatGPT, Zapier, Make, or similar) to design and stand up automations and workflows yourself — no coding background required
Hands-on with demand-gen channels (paid search/social, email, webinars, ABM) and the systems behind them — marketing automation, CRM (e.g. HubSpot)
Familiarity with how search engines and AI models discover, index, and surface content
Strong analytical instincts; comfortable owning a number and reporting on it honestly
How we work
Be an owner: We take responsibility for outcomes, not just tasks. We don't wait for permission — we step up, move fast, and hold ourselves accountable to results.
Bias to solution: We go beyond identifying problems to actively unblocking ourselves and others.
Customer obsession: Everything we build starts with the customer. We listen deeply, move quickly, and obsess over delivering tools that make their work faster and more creative.
Lowest level of detail: We're not afraid to get in the weeds. Great work comes from people who notice what others miss and ask deeper questions.
1% better every day: Progress compounds. We stay curious, ask for feedback, and look for the small improvements that make tomorrow better than today.
AI first: We use AI across the entire company — from product to growth to operations — to move faster and produce higher-quality work. This role is the sharpest expression of that.
What we offer
Innovative culture: a generational opportunity to define the role of AI in one of the world's largest industries
Growth paths: opportunities to drive impact well beyond your immediate role as the company scales
Learning & development: annual discretionary stipend for professional development
Annual company offsite that brings the whole team together
Competitive salary and equity options
Comprehensive benefits package including health, dental, and vision insurance
Compensation
The base salary range for this role is $140,000 – $180,000 annually, depending on experience and location. This position is also eligible for a performance-based bonus and equity.
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