Creator Growth Marketer
Mid-level Growth Marketing role at Citizen. New York · full-time · $80,000–$120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the funnel that grows active creators from fifty to one thousand each month
- Set creator pay, milestone rewards, exclusive offers, and partnership incentives
- Keep the community active through nightly engagement, feedback, and Slack or Discord
- Close media and partnership deals with local news, influencers, and neighborhood groups
- Shape creator tools with product and track activation, retention, volume, and incident lift
What you bring
- Bring at least four years running creator, influencer, or community-growth programs for a consumer app or media company
- Show that you built a community from the ground up rather than taking over an existing one
- Be available for a program that operates on nights and weekends
- Bring strong video judgment, viral instincts, and knowledge of incentive design and creator economics
Who this fits
You’ll suit this role if you want hands-on ownership of a creator network and can keep its community moving every night. This is a full-time, onsite position in New York with nights and weekends required. Experience in hyperlocal media, public safety, or news could be useful.
From the employer
What this is
Citizen is building an army of 1,000 active creators per month who film, share, and report in real time from their neighborhoods. This person owns that program end to end — recruiting, paying, managing, and growing a creator network that turns ordinary people into the eyes of their city. It's part talent scout, part community operator, part growth hacker. It runs every night.
What you'll do
Build and operate the creator recruitment pipeline from 50 to 1,000 active creators/month
Own creator incentives: payment structures, milestone rewards, exclusives, partnerships
Run the creator community daily — Slack or Discord, nightly engagement, content feedback, momentum
Source and close media and partnership deals that expand the creator pool (local news, influencers, neighborhood orgs)
Work with product to define the tooling creators need and surface friction points back into the roadmap
Define and track the metrics: creator activation rate, retention, content volume, incident creation lift
What we're looking for
4+ years running creator programs, influencer networks, or community growth at a consumer app or media company
Has personally built a community from scratch — not inherited one
Comfortable owning a program that runs nights and weekends; this isn't a 9-5
Strong taste in video content and an instinct for what goes viral
Experience with incentive design and creator economics
Bonus: background in hyperlocal media, public safety, or news
Why this role
Citizen protects millions of people every day. The creator army is how we scale that mission — more eyes, more footage, faster response, more lives protected. This person is building something that has never existed before at this company.
Salary Range
This role offers a base salary of $80,000 - $120,000 per year, plus equity.
Compensation & Benefits
We offer competitive salary, equity, and a full benefits package, including:
At least one fully employer-sponsored medical plan option
Dental and vision coverage, with a small employee contribution
Unlimited PTO
Up to 14 weeks paid parental leave (for all parents)
Monthly tech stipend
Free mental health support
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