UGC Growth Lead

Doji doji.com Open · verified Sep 18, 2026

On-site New York Full-time Senior Growth Marketing

Senior Growth Marketing role at Doji. New York · full-time · $160,000–$200,000 base.

SalaryStated by Doji

$160,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DojiOur estimate for the market: $127,813–$187,661

Above the market median of $157,500 for senior growth marketing roles in New York.

Worked out from 52 postings that stated pay, median $157,500. Last updated Sep 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and scale Doji’s creator pipeline, roster, and recruiting process
Run briefs, production, feedback, posting, tracking, and creator payments
Set creative direction and improve hooks, delivery, styling, pacing, and product use
Test formats weekly across creators and track results through activated users
Create systems and automation that expand UGC without reducing quality

What you bring

Previous UGC program operations, extensive canvas creation, or a self-built audience
Ability to explain content performance and turn insights into stronger tests and briefs
Experience managing creators and support staff while protecting creative standards
Native fluency across TikTok, Instagram, YouTube, and Facebook, with strong creative taste
Comfort using data, taking ownership, and working without a finished playbook

Who this fits

You’ll suit this role if you move quickly, make sound calls, and can work hands-on with creators and founders. The job is onsite in Williamsburg, Brooklyn, with relocation support available. Experience driving organic installs, converting organic content into paid-social creative, or bringing an existing creator network is helpful.

From the employer

The Opportunity

We’re a small, NYC-based team reimagining fashion shopping with AI avatars. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, Shopify and many startups. Now we’re backed by the investors behind OpenAI, Cursor and SKIMS.

Our vision is playful, deeply personal, and centered on self-expression. To bring it to life we combine advanced AI research, meticulous attention to detail, and an intuitive grasp of contemporary culture.

Try something different. Join us.

The Role

We’re looking for a hands-on UGC Growth Lead to turn Doji’s organic UGC program into a dependable user acquisition channel.

You’ll build, manage, and scale Doji’s entire UGC program, while working closely with the founders on growth and content strategy.

Your first 90 days will focus on streamlining the entire recruiting, onboarding, and posting process to establish UGC as a reliable user acquisition system. From there, the role may expand to drive scalable and efficient user acquisition across channels, using organic winners to inform paid growth and potentially broader acquisition channels.

We care more about work ethic, great judgment and strong results than conventional credentials.

As UGC Growth Lead you will…

Build a UGC recruitment pipeline to grow Doji’s UGC program
Manage and scale the full UGC creator roster, which includes sourcing, evaluating, onboarding, supporting, retaining, and replacing creators
Own and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments
Turn promising formats and references into simple briefs creators can execute without extensive hand-holding
Set the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration
Run a disciplined weekly testing cadence, validating formats across creators before scaling them
Measure performance by creator, format, and platform, including the path from content to installs and activated users
Build the team, systems, and automation required to scale the program without lowering quality

You're a great fit if you…

Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself
Can clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute
Can manage creators and supporting team members while maintaining a high bar for creative quality
Are social media native (TikTok, Instagram, YouTube, & FB) and have exceptional taste
Use data to decide what to repeat, revise, or stop
Move quickly, take ownership, and work effectively without a finished playbook

Bonus if you…

Have driven app installs or activated users through organic content
Have turned organic winners into paid-social creative
Have an existing creator network

Logistics

Location: Williamsburg, Brooklyn, New York

Employment type: Full-time

Compensation: $160k-$200k + generous equity

Benefits: Medical, Dental, Vision

Relocation Support: Yes