Marketing Specialist - Performance Media
Rally House Open · verified Oct 23, 2026 At a glance
Mid-level General Marketing role at Rally House. Renner Blvd · full-time · $55,000–$70,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Run paid campaigns on Meta, adjusting them to meet their performance goals
- Set up, tune and review Google search ads to improve their results
- Use campaign data to shift spend and refine creative, ad copy and audience choices
- Build performance reports that surface practical changes for future campaigns
- Coordinate with marketing teammates to set goals for each campaign
What you bring
- A bachelor’s degree in marketing, advertising, communications or a related area
- Two to three years supporting or managing paid campaigns on Meta or Google
- Hands-on use of Meta Ads Manager and Google Ads
Who this fits
This mid-level role suits someone who can manage campaign details independently and use performance data to improve results. You’ll work on-site in Lenexa, Kansas.
From the employer
Job Description
The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.
Responsibilities
- Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets
- Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics
- Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget
- Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness
- Create and maintain performance reports, offering actionable insights to improve campaigns over time
- Work directly with marketing teams in establishing objectives and goals for each campaign
Skills and Knowledge
Experience using Meta Ads Manager and Google Ads, Familiarity with performance marketing concepts, audience targeting, and conversion tracking, Strong analytical and problem-solving skills, Takes initiative and delivers results with a high degree of accuracy and attention to detailQualifications
- Bachelor’s degree in marketing, advertising, communications, or a related field
- 2-3 years of experience managing or supporting paid media campaigns on Meta or Google platforms
- Google Ads or Meta Blueprint certification preferred
Physical Requirements
- Ability to operate a computer, keyboard, mouse, and other standard office equipment
- Able to clearly view and read information on a computer screen
- Occasionally lift or move items up to 15 pounds
Location
- On-site in Lenexa, KS
Pay Range
$55,000.00 - $70,000.00
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