Marketing Specialist
Rally House Open At a glance
Mid-level General Marketing role at Rally House. Corporate · full-time · no salary stated · we estimate $79,000–$133,900 across the United States.
Rally House has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set Local plans for campaigns, product launches and community content to increase store visits and regional engagement
- Build and improve emails for Local and store campaigns, and help publish organic social content
- Help league leads plan and deliver campaigns across email, SMS, social, ecommerce and in-store channels
- Bring local market knowledge into league promotions and coordinate marketing plans for new stores and relocations
- Review campaign results, recommend changes and keep projects moving across marketing, ecommerce, merchandising and store teams
What you bring
- A bachelor's degree in marketing, advertising, communications or a related area
- Up to two years of work in digital marketing, campaign coordination, social media or a related field
Who this fits
This mid-level role suits someone early in their marketing career who can juggle Local and league campaigns, store launches and multiple deadlines. The job is on-site in Lenexa, Kansas.
From the employer
Job Description
The Marketing Specialist owns the strategy and execution behind Rally House's Local initiatives, which are designed to drive community engagement, store traffic, regional brand awareness, and ecommerce growth. This role also supports store openings and relocations, bringing the Local league to life in each market. This individual also serves as a key support partner to Rally House's league marketing leads across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues. That includes helping plan, build, and execute league campaigns, content, and promotions across channels.
This individual works cross-functionally with ecommerce, merchandising, creative, stores, partnerships, and marketing leadership to ensure campaigns, content, and promotions are executed accurately and efficiently.
Responsibilities
Local Strategy
- Owns the Local marketing strategy across all Rally House markets, including campaign planning, storytelling, product launches, and community-driven content designed to drive store traffic and regional engagement
- Builds, deploys, and optimizes marketing emails across Local and store-focused campaigns
- Supports organic social media planning, publishing, and execution for stores and Local content
- Analyzes performance across Local, NSO, and store campaigns to identify trends, opportunities, and optimization recommendations
League Marketing Support
- Supports league marketing leads across NFL, NCAA, NBA, NHL, MLB, MLS, and other leagues with campaign planning, content development, and execution
- Helps execute league campaigns across email, SMS, organic social, paid social, ecommerce, and in-store marketing channels
- Brings Local insight into league campaigns, helping tailor national league moments to individual markets and fan bases
- Provides flexible support during peak league moments, including season openers, playoffs, championships, drafts, and rivalry games
Store Openings and Relocations
- Serves as one of the primary marketing contacts for new store openings and relocations, helping coordinate launch timelines, communication plans, Local awareness strategies, and in-store marketing support
Collaboration and Execution
- Supports digital and in-store marketing strategy tied to promotions, sports moments, seasonal campaigns, and product launches
- Coordinates with ecommerce, merchandising, creative, and store teams to ensure aligned marketing execution
- Manages multiple projects and deadlines simultaneously across LOCAL and league priorities
- Ensures marketing execution aligns with Rally House brand standards and business objectives
- Maintains strong communication and responsiveness with internal stakeholders and external partners where applicable
- Stays informed on sports culture, industry trends, customer behavior, and emerging marketing opportunities
Skills and Knowledge
Creative and artistic capability with a keen eye for detail, Effective communication and interpersonal skills., Exceptional verbal, writing, and analytical skillsQualifications
- Bachelor’s degree in marketing, advertising, communications, or a related field
- 0–2 years of experience in digital marketing, campaign coordination, social media, or a related field
- Experience with email marketing platforms, social media management tools, or ecommerce platforms preferred
- Experience in sports marketing, retail, or community-focused marketing preferred
Physical Requirements
- Ability to operate a computer, keyboard, mouse, and other standard office equipment
- Able to clearly view and read information on a computer screen
- Occasionally lift or move items up to 15 pounds
Location
- On-site in Lenexa, KS
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