Product Marketing Member - Energy Business Department
At a glance
Mid-level Product Marketing role at Rakuten. Tokyo · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan prices and promotional campaigns for Rakuten Turbo and Rakuten Hikari
- Help executives make operating decisions by preparing relevant business input
- Track subscriber growth and churn, then turn KPI findings into actions
- Build sales plans around Rakuten Group’s ecosystem and analyze customer, market, and competitor data
What you bring
- At least one year of experience in product marketing
- Fluent Japanese across speaking, reading, and writing
Who this fits
This mid-level role suits someone who can plan promotion for home internet products and use performance data to guide action. You’ll join a five-person recruiting department within a fifteen-person team in Tokyo.
From the employer
Job Description:
Business Overview
Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.
Please see below for a list of Communications & Energy Company's services*.
https://corp.rakuten.co.jp/about/company/communications_energy.html
Department Overview
In-house Network Promotion Section is responsible for service planning, sales promotion, operation, and improvement, with the mission of growing products centred on the home internet services ‘Rakuten Turbo’ and ‘Rakuten Hikari’ and acquiring more users.
Within this, the Business Planning Group is the organisation that handles product strategy and promotion planning.
Both the home router “Rakuten Turbo” and the fiber-optic service “Rakuten Hikari” leverage Rakuten Group's big data to explore and implement various initiatives.
Furthermore, as a telecommunications provider, we can expand services through enhanced features (such as AI utilization).
Specifically, “Rakuten Turbo” launched in 2023 as a new service utilizing the Rakuten Mobile network. As mobile communication technology advances and network quality improves, it is expanding its market share year by year as next-generation home infrastructure.
Position:
Why We Hire
Recruiting additional staff to expand our business.
Position Details
At our company, which aims to evolve into the No. 1 mobile company, you will be responsible for service promotion planning, pricing campaign design, and sales promotion across online and offline channels for our home internet product business—a service we consider crucial.
Specifically:
- Developing pricing plans and campaigns to promote each product
- Supporting executive decision-making in business operations
- Managing and analyzing various KPIs, formulating and executing corresponding measures
Monthly new subscriber numbers for core services
Churn rates for existing service portfolios with hundreds of thousands of users
- Formulating and executing sales strategies leveraging the strengths of the Rakuten economy
- Data science related to customers, markets, and competitors
Work Environment
- Total staff: 15 members.
The recruiting department has 5 members, with an average age in their 30s.
Many members come from other industries and are actively contributing.
Mandatory Qualifications:
- At least one year of product marketing experience
Desired Qualifications:
- English proficiency
- Experience in subscription-based business models
- Consulting experience
- Experience in the telecommunications industry
- Management experience
#business #productmanager #communicationsandenergy #RakutenEnergy
Languages:
Japanese (Overall - 4 - Fluent)
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