Ecosystem Marketing - Energy Business Department

Job Description:

Business Overview

Rakuten is Japan's largest marketplace and Internet ecosystem, offering a wide range of more than 70 services, including e-commerce, travel, banking, fintech, food delivery, golf, insurance, instant messaging, and mobile networking. Rakuten offers more than 140 services worldwide, of which Communications & Energy Company is the division that operates the cell phone business and other telecommunications and electric energy-related businesses.

Please see below for a list of Communications & Energy Company's services*.

https://corp.rakuten.co.jp/about/company/communications_energy.html

　

Department Overview

As a retail electricity provider of the Rakuten Group, Rakuten Electricity provides "Rakuten Denki," an electricity service for general households, and "Rakuten Gas," a city gas service. Rakuten Electricity is expanding its services to become the No. 1 new electric power company by providing a safe, convenient, and affordable experience close to its users.

The service features a simple design with a basic charge of zero yen and a single metered charge based on the amount of electricity used, instead of the complicated and difficult electricity rate plans of the past. The service allows customers to receive Rakuten points based on their electricity bills and to pay their electricity bills with the points.

Furthermore, the digitization of the energy field is expected to continue in the future, including the digitization of electricity meters, the development of mobile communication technology, and the spread of IoT and AI. With the spread of distributed power resources such as solar power generation, storage batteries, and electric vehicles, virtual power plants (VPPs) can be used to control and optimize power supply and demand, bundle power sources generated by each household, and mutually trade power. I can also imagine a future where this is done. Against this backdrop, we aim to establish a new power platform by leveraging Rakuten Group's IT technology and big data.

Position:

Why We Hire

Recruitment of additional staff.

While achieving steady revenue growth, we are aiming for further expansion by strengthening our visibility and alliances within the Rakuten Group.

　

Position Details

You will be responsible for comprehensive marketing activities aimed at maximizing synergies across the Rakuten Group and driving customer acquisition for Rakuten Denki.

Specific responsibilities include

- Planning and executing campaigns that leverage the Rakuten Group's diverse services and assets

(e.g., tie-in promotions with Rakuten Card, estimating campaign financials, obtaining approvals, and managing ad placements)

- Analyzing data by combining Rakuten Denki user information with behavioral and profile data from various other Group services

- Creating dashboards using BI tools for performance measurement and managing KPIs to drive the PDCA (Plan-Do-Check-Act) cycle

(e.g., reviewing the previous day's figures via BI tools every morning and implementing daily improvements)

　

Work Environment

Business Planning team

Number of people: 6 people

Composition: men and women in their 20s-40s

All are mid-career hires, some with no experience in the energy industry.

　

Mandatory Qualifications:

- Experience as an area manager or similar role (store manager experience is also acceptable)
- Experience with sales-based products involving explanation and contracts (real estate, automobiles, insurance, mobile phones, telecommunications, sports clubs, English conversation, education, etc.)

　

　

Desired Qualifications:

- Business-level English proficiency
- Professional experience driving synergy within a company operating multiple business lines
- Experience in data analysis using SQL and Python
- Experience building dashboards

#business #marketing #PR #communicationsandenergy

Languages:

Japanese (Overall - 4 - Fluent)