Customer Acquisition - Marketing Section, Fashion Business Department（Rakuten Fashion）(C&M)

Rakuten global.rakuten.com Open · verified Sep 22, 2026

Tokyo Full-time Mid-level General Marketing

At a glance

Mid-level General Marketing role at Rakuten. Tokyo · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityMid-level

LocationTokyo

EmploymentFull-time

PostedJul 3, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve external advertising that brings new users to Rakuten Fashion
Manage product-feed campaigns across Google, Criteo, Meta, and similar channels
Shift budgets based on performance and turn user data into marketing actions
Plan initiatives, execute them, measure results, and recommend additional acquisition ideas

What you bring

You have managed conversion-focused advertising campaigns
You have hands-on experience with programmatic advertising, especially product-feed campaigns
You can measure advertising results and analyze data through ad tags and tag-management tools

Who this fits

This role suits a mid-level acquisition marketer who can take broad ownership and create new approaches in an uncertain, growing team environment. The position is based at Rakuten Crimson House in Setagaya, Tokyo. English ability above TOEIC 800, an equivalent level, or a university degree earned in an English-speaking country is required, with proof needed by the offer stage.

From the employer

Job Description:

Department Overview

Rakuten Fashion is a fashion e-commerce site that handles a wide range of items, mainly from select store brands such as BEAMS and UNITED ARROWS.
Our mission is not only to expand the scale of sales, but also to become a platform that maximizes the value and appeal of brands to end users.
As the demand for EC is increasing, we are expanding our business investment and aiming for significant growth.
Rakuten Ichiba is one of the largest e-commerce services in Japan, but Rakuten Fashion is still in the position of chasing other companies.
We are now looking for new members to expand our marketing team, which is responsible for the growth of this service.

Rakuten Fashion marketing team is still growing, and the environment is like a start-up with a lot of uncertainty. Each person is responsible for a wide range of tasks, and if you raise your hand, you can take on any new challenges. We are looking forward to hearing from venture-minded individuals who can find their own solutions in the midst of uncertainty, without being bound by existing frameworks, while taking advantage of the large resources of the Rakuten Group.

Position:

Why We Hire

To strengthen our structure for further business expansion.
While making the most of Rakuten's membership and eco-system, you will be required to take a broad range of ownership while involving stakeholders inside and outside the organization.

Position Details

You will be responsible for placing advertisements in external media with the aim of acquiring new buyers for Rakuten Fashion services.
We are looking for specialists who can create their own work, such as challenging new measures and channels.

Specific job duties
- Placing, operating, reporting, and improving advertisements with the aim of acquiring new users

- Managing product feed ads (Google, Criteo, Meta, etc.)
- Optimizing budget allocation
- Analyzing user data and utilizing it in marketing measures
- Planning, executing, and verifying measures
- Considering and proposing other new acquisition measures"

Mandatory Qualifications:

- Experience placing ads aimed at acquiring conversions

- Experience placing and managing programmatic ads (especially product feed ads)
- Effectiveness measurement and data analysis using ad tags, tag managers, etc."

Desired Qualifications:

- Experience implementing ad tags, tag managers, and SDKs
- Basic understanding of JavaScript, APIs, XML, etc.
- Experience extracting data using SQL

Others Information:

Additional information on Location

Rakuten Crimson House
1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
Proof of eligibility is required by the timing of the offer letter.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

#business #marketing #commerce #RakutenFashion

Languages:

English (Overall - 3 - Advanced)