Business Strategy (Enterprise Marketing) （PFSD） - Platform Strategy Division, Group Strategy Office

Job Description:

Business Overview

Rakuten Group offers more than 70 services worldwide, spanning across diverse fields including E-commerce, Travel, and Digital Content; Fintech services such as Credit Cards, Banking, Securities, E-money, and Mobile Payment apps; Mobile carrier services; and Professional Sports. By organically connecting these services through a membership base centered on Rakuten Members, we have formed a unique and unparalleled "Rakuten Ecosystem.

*Rakuten's Business Performance
https://corp.rakuten.co.jp/careers/services/

Rakuten Group leverages its diverse services—EC, Fintech, and Mobile—by integrating them through our member base and the "Rakuten Points" program. The Platform Strategy Division is the organization responsible for enhancing and utilizing marketing assets across the entire Group.

Department Overview

This position involves designing customer experiences and loyalty programs that encourage Rakuten members to engage consistently with our services by integrating member data, points, coupons, branding, and analytics.

Platform Strategy Supervisory Department Recruitment Page
https://corp.rakuten.co.jp/careers/division/customer_strategy/

Position:

Why We Hire

We are expanding our team to strengthen our planning and implementation structure for enhancing member value and customer experience. We are seeking talent capable of managing projects from conception to execution to further elevate cross-service customer experience and long-term retention.

<Mission>
To design loyalty experiences that make Rakuten members feel "I want to keep using this, and I want to use it more," thereby increasing retention and customer lifetime value.

<Attractions>
Within the Rakuten Ecosystem, which boasts tens of millions of members, you will conceptualize loyalty programs that integrate membership systems, points, and coupons. Based on insights derived from vast datasets, you will lead the entire process—from product UX design to cross-group strategy execution and optimization—directly driving user behavior change and business growth.

Position Details

<Position Summary>
This is an open position within the Group Strategy Office, specializing in the design and acceleration of Rakuten Group's next-generation enterprise marketing platform strategy. We will propose the most suitable role based on your experience.

<Responsibilities>
- Attention Development Section: Manage and expand the Group’s "Attention Assets" to drive the growth of our marketing business.

- Marketing Research Section: Create industry-standard marketing intelligence through co-creation with external partners.

- Enterprise Strategy Section: Oversee comprehensive group strategies for major enterprise clients.

Mandatory Qualifications:

- Experience in strategic consulting or corporate planning.

- Experience in advertising, media, retail media, or platform business.

- Experience in enterprise business or alliance management.

- Business-level proficiency in Japanese.

We lead cross-group strategic initiatives across the entire Rakuten Ecosystem, focusing on: "Enhancing retail media and advertising value," "Strategic design and business standardization across the ecosystem," and "Enterprise business strategy and alliance development." We work closely with multiple business units to maximize ecosystem synergies and create scalable business models for our enterprise partners.

Desired Qualifications:

- Experience in driving organizational transformation.

Other Information:

Additional information on Location

Rakuten Crimson House: Futako-Tamagawa

Related Pages
・Employee Benefits: https://global.rakuten.com/corp/careers/benefit/

・Employee Conditions: https://corp.rakuten.co.jp/careers/information/

・Culture: https://corp.rakuten.co.jp/careers/culture/

#MarketingStrategy #PMO #DataAnalysis #Business #Sales #Consulting

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)