Business Growth & Marketing Strategy (Manager Candidate) - Marketing Division
At a glance
Manager-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and carry out web marketing plans with Rakuten Group businesses and outside media to bring in Rakuten Mobile subscribers
- Use Rakuten data and AI in marketing, then refine campaigns through audience segmentation and performance analysis
- Plan and oversee point campaigns for prospective Rakuten Mobile customers
- Track market shifts and competitor moves, then apply those findings to marketing activity
- Handle hands-on marketing work while also guiding the team’s organization and direction
What you bring
- Experience in business planning, business development, or advancing business initiatives
- Marketing knowledge, with a grounding in marketing principles that can come from any industry
- Intermediate English and fluent Japanese for business communication
Who this fits
This role suits someone ready to combine hands-on web marketing with managerial responsibility. It is based in Tokyo, and the stated language levels are intermediate English and fluent Japanese.
From the employer
Job Description:
Business Overview
The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.
We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the Marketing Division, we are further promoting collaboration with Rakuten Mobile.
Department Overview
Data marketing department is promoting the planning, implementation, and analysis of web marketing strategies for new Rakuten mobile user acquisitions. We are planning and executing while analyzing various data to see how we can connect to Rakuten Mobile contracts by utilizing Rakuten G's ecosystem and media outside the Rakuten Group (SEM, SNS advertising, affiliates, SEO, etc.).
Position:
Why We Hire
We will strengthen the recruitment of management layers to strengthen the organization. We are looking for people who can strongly promote mobile, which is the most focused business among Rakuten G.
Position Details
- Collaborate with related businesses within the Rakuten Group (such as Rakuten Ichiba, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) and external media (such as Google, LINE, Yahoo, Meta, etc.) to formulate and execute strategies aimed at maximizing the acquisition of Rakuten Mobile subscribers in the web marketing domain.
- Make the most of Rakuten's extensive data assets and AI in marketing.
- Improve and optimize initiatives based on analysis and segmentation of target customer demographics and data analysis.
- Plan and manage point campaigns.
- Research and analyze market trends and competitor activities based on the market dynamics of competing companies, and reflect these insights in initiatives.
Initially, we expect you to perform the above tasks as a player while also driving the organization as a manager.
Mandatory Qualifications:
- Experience in business planning, business promotion, BizDev, etc.
- Knowledge in the field of marketing.
- Business-level English proficiency.
- Communication skills and teamwork
- Possession of fundamental knowledge of marketing regardless of industry
Desired Qualifications:
- Communication skills and teamwork
- Data Analytics
[ id: cmorec dmd ]
#marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)
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