Product Marketing Manager II

Job Type

PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.

Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.

Job Summary:

As a Product Marketing Manager II, you will own the full product marketing strategy and execution for your assigned product pillars — operating with greater independence, deeper cross-functional influence, and a sharper commercial lens than the PMM I level. You will set the standard for how PetSafe brings products to market within your scope, serve as the senior day-to-day partner to Brand, MS&P, and Product Management, and help shape the broader product marketing function under the eventual direction of the Product Marketing Lead (to be hired). This role reports to the Director of Marketing and Communications and suits a marketer with 4–7 years of experience who is ready to lead without always being told what to do.

Key Responsibilities

Consumer Understanding & Insight Leadership

• Own and evolve customer segmentation and buyer journey frameworks for assigned pillars — not just maintain them, but proactively identify when they need to be refreshed based on market shifts or product changes

• Lead competitive intelligence at the positioning and messaging level; synthesize findings into strategic recommendations, not just observations

• Bring consumer and market insight into cross-functional conversations proactively — Brand campaign briefs, MS&P planning sessions, Product roadmap reviews — without waiting to be asked

• Identify gaps in the consumer understanding that affect go-to-market decisions and work with the Insights team to address them

Product Positioning & Naming

• Own positioning and value proposition architecture for assigned pillars; ensure consistency across product lines and coherence with the broader brand platform

• Lead naming strategy and process end-to-end; manage Brand and legal review process efficiently

• Lead packaging development for assigned pillars — drive the claims, hierarchy, and creative direction process with Brand and ensure on-time delivery to production milestones

• Pressure-test positioning against competitive landscape and consumer insights; flag risks before they reach market

Collateral, Launch & Portfolio Management

• Own the full collateral development and launch readiness process for assigned pillars — from brief through delivery

• Manage above-baseline collateral scoping with MS&P at the brief stage; hold the line on scope changes mid-production

• Lead evergreen product prioritization for assigned pillars in partnership with MS&P and Product Management; communicate prioritization clearly to Brand

• Proactively flag portfolio health issues that affect marketing priorities — SKU rationalization, lifecycle stage changes, velocity concerns

Cross-Functional Leadership

• Own the strategic brief for all launches within assigned pillars; facilitate alignment across MS&P, Brand, and Product Management before creative work begins

• Serve as the senior product marketing voice in cross-functional planning sessions — GTM planning, launch reviews, annual marketing calendar

• Mentor and support PMM I colleagues; share frameworks, review briefs, and help raise the quality of work across the team

• Identify process improvements within the product marketing function and bring proposals to the Product Marketing Lead

• Track, analyze, and present customer satisfaction, penetration, and positioning performance; translate data into recommendations

Accountabilities

This role will be measured on:

• Customer satisfaction and penetration performance across assigned pillars

• Launch collateral quality, accuracy, and on-time delivery

• Strength and adoption of segmentation and buyer journey frameworks — assessed by how consistently they shape Brand and MS&P decisions

• Cross-functional effectiveness — measured by feedback from Brand, MS&P, and Product Management partners

• Portfolio prioritization quality and alignment across teams

• Contribution to PMM I development and team-wide capability building

BENEFITS:

Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.