Stablecoin Product Marketing Manager

Rabobank Open · verified Sep 11, 2026

Hybrid Utrecht Croeselaan 18 Full-time Manager Product Marketing

Mid-level Product Marketing role at Rabobank. Utrecht Croeselaan 18 · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll turn customer needs and market shifts into viable stablecoin propositions
You'll build business cases and growth plans for launching and scaling new offerings
You'll coordinate customer validation, pilot initiatives and go-to-market work
You'll help Rabobank teams understand and apply stablecoin capabilities

What you bring

You have university-level education and at least seven years in product marketing, proposition management or similar work
You've taken stablecoin products from concept through commercial launch
You understand the stablecoin ecosystem or digital money infrastructure
You can influence senior stakeholders and manage projects across stakeholders
You bring go-to-market strategy, business-case development, customer validation and a hands-on analytical approach

Who this fits

You'll suit a commercially minded product marketer who enjoys combining innovation, customer research and execution in financial services. The role sits in a strategic innovation domain and involves close collaboration with product, delivery, business and commercial teams. You'll work from Utrecht in a hybrid setup and follow a thirty-six-hour workweek.

From the employer

This is what we offer you

Gross monthly salary between € 5.994 and € 8.563 (scale 10).

Thirteenth month's salary and 8% holiday allowance
10% Employee Benefit Budget
EUR 1,400 development budget per year
Hybrid working: balance between home and office work (possible for most roles)
A pension, for which you can set the maximum amount of your personal contribution

View all our benefits.

Job Title

Stablecoin Product Marketing Manager

Job Description

Do you want to help shape the introduction of stablecoin-based propositions in a rapidly evolving financial landscape? Help Rabobank develop and commercialise innovative stablecoin solutions that create new value for clients and accelerate the adoption of digital money infrastructure.

You & your role

As Stablecoin Product Marketing Manager, you know the secrets of turning emerging technologies into customer value. You work at the crossroads of innovation, proposition development, business development and go-to-market execution. You translate market developments and customer needs into validated business opportunities and help bring stablecoin propositions from concept to market while supporting other teams across Rabobank in applying stablecoin capabilities.

Book results

Identify and prioritise high-potential stablecoin use cases.
Develop and validate business cases for new propositions.
Increase awareness and understanding of stablecoins and digital assets across Rabobank.

Facts & figures

36 hours per week.
Responsible for developing and commercialising stablecoin propositions within a strategic growth domain.
9 million customers worldwide.

Top 3 responsibilities

Develop and validate stablecoin propositions by combining customer insights, market developments and commercial opportunities into viable solutions.
Build business cases and commercial growth plans that support the successful launch and adoption of stablecoin propositions.
Accelerate market adoption by coordinating customer validations, pilot initiatives and go-to-market activities across multiple stakeholders.

You will work within a strategic innovation domain focused on exploring and scaling stablecoin opportunities for clients. You collaborate closely with product, delivery, business and commercial teams to transform emerging technology into practical financial solutions.

Together we achieve more than alone

We believe in the power of differences. It is precisely by combining people's differences that we become an even better bank. We are curious to see what you will add to our team.

The colleagues develop and accelerate innovative stablecoin propositions and support the adoption of digital money solutions across Rabobank. Collaboration is our way of working; as 1 enterprising team within Rabobank.

We combine innovation, strategy and commercial execution. Customer validation, experimentation and collaboration are central to everything we do as we help shape the future of payments and digital money.

Work on yourself & the world around you

For us, your development and that of society go hand in hand. That is why we want to invest in you and work together to create a better world. We summarise this in one sentence: “At Rabobank, you work on yourself and the world around you simultaneously”.

This is reflected in your development budget, our hybrid work environment, and a good work-life balance. You can also work on banking matters for our personal and business clients, as well as on social issues such as the food and energy transitions. In this role, you contribute to innovation within financial services while helping Rabobank fulfil its mission of Growing a better world together.

Why everyone is welcome at Rabobank

At Rabobank, we are working toward a culture where everyone feels welcome. We value our differences and use them to collaborate more effectively and make better decisions. We do this step by step, paying attention to what is going well and to the areas where we can continue to improve. By being open to different perspectives, we are creating an environment where colleagues feel heard. That helps us build an organisation where people enjoy working and where we truly understand and serve our customers.

You & your talent

University degree level of working and thinking.
7+ years of Product Marketing Management, Proposition Management or similar experience.
Proven experience commercialising stablecoin products from concept to market launch.
Experience within the stablecoin ecosystem or digital money infrastructure.
Strong stakeholder influencing skills, including senior management engagement.
Experience with business case development and customer validation.
Strong go-to-market strategy experience.
Strong project and stakeholder management capabilities.
Analytical mindset with a hands-on approach.

You & the application process

Responding to the vacancy Stablecoin Product Marketing Manager by Rabobank can until 24 September

For substantive questions about this role: Xavier MacDaniel, Strategy Lead Innovation via Xavier.Macdaniel@rabobank.nl
Questions about working at Rabobank and the procedure? Daphny Gaal, Corporate Recruiter Bedrijven via D aphny.Gaal@rabobank.nl
If you are invited for an interview, Bo, our virtual assistant, will contact you via SMS and email to schedule the interviews.
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