Marketing Specialist
At a glance
Mid-level General Marketing role at Quisitive. Remote · full-time.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Build campaign roadmaps around target accounts, messaging, channels and success measures, then oversee their budgets
- Monitor leads, deals and pipeline in CRM, share monthly results, and refine campaigns with BDR input
- Create copy for Business Applications emails, landing pages, nurture, case studies, articles and other practice content
- Coordinate conferences, trade shows, customer and partner gatherings, plus webinars from planning through lead reporting
- Launch email, nurture and ABM work with specialists, prepare seller materials, and surface fresh campaign or PR ideas
What you bring
- At least five years of B2B marketing work, preferably in technology, software or IT services
- You can discuss demand generation work and show how it contributed to pipeline
- You have managed trade shows and customer events, including budgets, logistics and follow-up
- You write B2B copy for email, landing pages, longer content and sales support, with SEO and GEO optimization
- You have planned ABM campaigns and workflows, and bring intermediate Excel skills plus ZoomInfo or a comparable data platform
Who this fits
This remote role suits a mid-level marketer who can combine strong writing with campaign planning, events and seller support. You’ll focus on the Business Applications portfolio and work with sellers, BDRs, architects and subject matter experts.
From the employer
As one of Microsoft’s most recognized global partners, Quisitive sits at the forefront of cloud transformation, enterprise data strategy, cybersecurity, and the emerging frontier of agentic AI. Here, consultants and technologists operate on the edge of innovation—supported by a culture that values craftsmanship, open collaboration, and technical expertise. If you’re looking for a place where you can innovate, solve complex problems, and build solutions that make a measurable impact, join us.
About the role
Quisitive is hiring a Marketing Specialist to plan and run integrated campaigns and events for our Business Applications portfolio: Dynamics 365, Power Platform, and partner technologies such as Board. Your work will create pipeline in our target industries.
You will work closely with sellers, BDRs, solution architects, and subject matter experts, supported by marketing specialists in web, design, digital, email, and channel. We are looking for a strong copywriter who builds smart campaign plans, enjoys running events, works well with sellers, and stays focused on turning leads into pipeline.
What you will do
- Turn marketing priorities into campaign plans with target accounts, messaging, tactics, and success measures, and manage the budget for your campaigns
- Track leads, opportunities, and pipeline in CRM, report results monthly, and adjust campaigns based on results and BDR feedback
- Own content for the Business Applications practice, from email, nurture, and landing page copy to case studies, blog posts, articles, eBooks, and guides
- Plan and run a yearly event program of major industry conferences and trade shows, hosted customer and partner events, and webinars, from selection and logistics through lead follow-up and reporting
- Run email, nurture, and ABM programs for priority accounts with our email and digital specialists
- Equip sellers with campaign briefs, solution sheets, battlecards, outreach emails, and pitch decks, and brief them at each campaign launch
- Stay current on the portfolio, competitors, and target industries, and bring new campaign angles and PR opportunities to leadership
What you bring
- 5 or more years of B2B marketing experience, ideally in technology, software, or IT services
- Demand generation campaigns with pipeline results that you can walk us through
- Hands-on experience running trade shows and hosted events, from budget and logistics through lead follow-up
- Strong B2B copywriting across email, landing pages, long-form content, and sales enablement, including SEO and GEO optimized content
- Experience scoping ABM campaigns and campaign workflows
- ZoomInfo or a similar data tool, plus intermediate Excel skills
- Regular use of AI tools for research, drafting, and productivity, with good judgment about accuracy
Nice to have
- Experience marketing Dynamics 365, Power Platform, or other ERP and CRM solutions, ideally at a Microsoft partner
- Marketing experience in manufacturing, healthcare, or retail
- Experience supporting inside or scaled sales teams
- Basic video editing
About Quisitive
With significant growth since 2016, Quisitive is rapidly progressing our vision of becoming the leading global Microsoft partner as we continue to expand across the United States, Canada and India. With a diversified delivery model that includes both nearshore and offshore capabilities, our team of Microsoft experts delivers cloud solutions, artificial intelligence and business applications that transform our clients’ businesses and achieve remarkable business outcomes.
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