Product Marketing Director
Leadership Product Marketing role at Qevlar AI. London · no salary stated · we estimate £77,000–£126,000.
Qevlar AI has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape Qevlar's positioning and messaging around what customers and skeptical security buyers value
- Learn the AI technology deeply enough to explain its strengths and limits to technical buyers
- Turn product work into customer stories and bring market feedback into roadmap discussions
- Lead launches with Sales and Customer Success, then support adoption through lifecycle content
- Keep battlecards, objection guidance, analyst relationships, and competitive intelligence current
What you bring
- Product marketing experience in cybersecurity, ideally across SOC/SIEM or security automation
- Experience creating positioning and messaging from scratch rather than following an existing playbook
- Practical knowledge of AI, including agentic systems, reasoning models, and their limitations
- A record of taking product launches from planning through completion while tracking pipeline, win rate, and retention
- Clear writing and communication, with readiness to work directly now and build a team as the role expands
Who this fits
You'll suit a small, international team where autonomy, creativity, and direct impact matter. The role is based in London but can be done remotely or from the London office, and it begins as a hands-on position with scope to lead a team later.
From the employer
About Qevlar AI
Qevlar is a B2B SaaS scale-up on a mission to boost the productivity of cybersecurity teams with Artificial Intelligence. We build an AI platform that transitions Security Operations Centers from reactive to proactive units through autonomous security alert investigations.
In just three years, we have:
Raised a total of $44m in series-A & seed rounds from EQT Ventures, Forgepoint Capital and Partech
Deployed our solution with major Enterprises such as Sodexo and GlobalConnect, and leading MSSPs like Orange Cyberdefense
Expanded to the US market with a growing North American presence
Ended 2025 with a strong multi-million dollar ARR and ambitious goals for 2026
We're looking for a Product Marketing Director to own how we talk about that product positioning, messaging, and the go-to-market work that turns it into pipeline and adoption.
You'll take ownership of the strategy, not just execution against an existing playbooks.
What You Will do
Own positioning and messaging for Qevlar in what actually resonates with customers and skeptical security buyers
Build genuine fluency in the underlying technology (agentic investigation, autonomous triage, where the AI performs well and where it doesn't) so you can speak credibly to technical buyers
Partner with Product and Engineering to translate what they're building into customer-facing narratives, and bringing customer and competitive feedback back into roadmap conversations
Lead go-to-market for new feature and product launches, coordinating with Sales so they're ready and with Customer Success so customers know what's changing
Maintain competitive intelligence and sales enablement materials (battlecards, objection handling)
Own analyst relations, including briefings and relationship management with firms like Gartner and Forrester
Support the customer lifecycle beyond launch (demos, onboarding content, renewal and retention messaging, case studies)
Who You Are
Product marketing experience in cybersecurity, ideally in SOC/SIEM or security automation
Experience building positioning and messaging from the ground up at a previous company, not just executing
Enough technical understanding of AI (agentic systems, reasoning models, and their practical limitations) to engage credibly with engineers and technical buyers
A track record of leading product launches end to end
A results-oriented approach - you think about your work in terms of pipeline, win rate, and retention, not just content output
Comfort operating as a hands-on individual contributor early on, with the ability to build and lead a team as the role grows
Strong writing and communication skills, with the ability to make complex technology clear and credible to both technical and executive audiences
Why join us
Work on meaningful problems with real-world impact in cybersecurity
A high-impact role in a small, international, fast-moving team where your contributions directly shape the company and its success
Shape the future of a product already making noise in AI + security circles
A company culture that values autonomy and creativity
Opportunity for equity and early ownership
We’re flexible on location - you can either work from home or join your colleagues in our London office
If you’re excited about helping security teams adopt cutting-edge AI, we’d love to hear from you. Let’s build the future of cybersecurity together!
Hiring process
Conversation with our VP Marketing
Conversation with a Product Manager
Conversation with our Head of Product
Case Study
Culture fit
Reference check and Offer
Offer
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