Senior Associate / Manager – Marketing Technology Specialist

PwC Open · verified Sep 10, 2026

Zürich Full-time Senior General Marketing

Senior General Marketing role at PwC. Zürich · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the marketing technology direction and roadmap around business priorities
Modernize the stack with integrated cloud platforms and stronger data foundations
Build AI-enabled, automated ways of working across marketing activities
Improve CRM, CMS, automation, and digital platforms for scalable execution
Enable activation through self-service tools, audience management, and performance marketing

What you bring

Bring six to eight or more years in martech, digital platforms, or marketing operations
Have implemented and managed CRM, CMS, automation, and data-platform ecosystems
Understand data architecture, AI, automation, B2B marketing, and campaign activation
Work effectively with stakeholders and lead change across teams
Communicate fluently in English; German is a strong advantage

Who this fits

This role suits you if you can connect marketing technology, data, and AI with scalable execution. You’ll work across Strategic Marketing, Corporate Communications, IT, Data & Analytics, Compliance, and specialist Marketing Operations teams. The position is full-time in Zürich.

From the employer

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Associate

Job Description & Summary

We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.

At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.

This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.

Your Impact

Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
Partner with IT to re-architect and optimise the marketing data foundation and data architecture
Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
Enable scalable, high-quality marketing execution through automation, standardisation, and AI
Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
Enable business-led marketing activation through self-service tools and scalable technology solutions
Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)

Your Skill Set

6–8+ years of experience in marketing technology, digital platforms, or marketing operations
Proven experience in implementing and managing martech ecosystems (CRM, CMS, automation, data platforms)
Strong understanding of data architecture and data-driven marketing, AI and automation in marketing, B2B marketing and campaign activation
Experience working with cloud-based platforms and integrated tech stacks
Excellent stakeholder management and communication skills
Analytical mindset with a focus on scalability, efficiency and performance
Ability to work in a fast-paced environment and drive change across teams
Fluent in English, German is a strong advantage

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, Analytical Thinking, Brand Management, Communication, Communications Strategy, Content Marketing, Content Strategy, Content Writing, Creative Design, Creativity, CRM Software, Customer Acquisition, Customer Engagement, Customer Insight, Data-Driven Insights, Data Storytelling, Digital Marketing, Digital Rights Governance, Digital Strategies, Embracing Change, Emotional Regulation, Empathy, Inclusion {+ 23 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date