Senior Director Brand and Marketing

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Internal Firm Services - Other

Management Level

Director

Job Description & Summary

About the role:

PwC is seeking an accomplished Senior Director to lead the UK Brand and Marketing teams and drive excellence across the firm’s marketing delivery and brand stewardship, aligned with our go-to-market strategy.
This role is accountable for setting and maintaining the standards, capabilities, governance and operational effectiveness that underpin all UK marketing and brand activity. The successful candidate will lead a diverse team spanning brand, design, campaign management, creative experiences, media partnerships and agency management, ensuring consistent delivery, high-quality outcomes and measurable business impact.
As a member of the Sales and Marketing Senior Leadership Team, the successful candidate will work closely with senior leaders across the firm and with global colleagues to shape marketing and brand best practice, strengthen the execution of our delivery model and planned activity, develop talent, and ensure our marketing and brand approach continues to evolve in line with business priorities, client expectations and industry trends.
The role requires a strategic and collaborative marketing leader with strong experience working in complex stakeholder environments, leading large and diverse teams, driving change and developing high-performing marketing and brand functions.

What your days will look like:

• Lead the UK Brand and Marketing function, setting standards for excellence, quality and consistent brand delivery across channels, campaigns and client experiences.
• Oversee brand governance, agencies, media and strategic partnerships, ensuring alignment with brand standards, intellectual property requirements, service expectations and budgets.
• Partner with senior UK and global stakeholders to shape marketing strategies, programmes and channels that support business priorities, strengthen collaboration and deliver measurable impact.
• Build and develop a high-performing marketing function, establishing capability frameworks, learning opportunities and career pathways while supporting recruitment, retention, performance and succession planning.
• Drive innovation and continuous improvement through data, insight and market intelligence, while shaping investment in marketing technology and adopting emerging practices that improve effectiveness and future capability.

This role is for you if:

• Strong leadership experience across brand, marketing, business development or commercial functions, ideally within a professional services, partnership or similarly complex environment.
• Experience leading and developing diverse, high-performing teams, with a focus on creating opportunities for learning, career development and progression.
• Ability to operate effectively in a complex matrix organisation, building trusted relationships and influencing senior stakeholders across different functions and levels.
• Experience developing and implementing marketing strategies and operating models, with a strong understanding of brand governance, brand management and the application of global brand standards.
• Broad marketing expertise across areas such as brand, campaigns, digital marketing, content, thought leadership and design, including experience working with in-house teams and external agencies.
• Strong commercial and analytical capability, using data, insight and performance measures to inform decisions, manage budgets and investments, demonstrate value and contribute to business and client outcomes.
• Ability to lead through change and embrace innovation, with an interest in evolving marketing technology, digital capabilities and client expectations. A relevant professional marketing qualification is beneficial but not essential where equivalent experience can be demonstrated.

What you’ll receive from us:

No matter where you may be in your career or personal life, our benefits are designed to add value and support, recognising and rewarding you fairly for your contributions.
We offer a range of benefits including empowered flexibility and a working week split between office, home and client site; private medical cover and 24/7 access to a qualified virtual GP; six volunteering days a year and much more.

Education (if blank, degree and/or field of study not specified)

Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI-Human Collaboration, Analytical Thinking, Brand Management, Brand Marketing, Business Development, Campaign Performance Analysis, Channel Marketing, Coaching and Feedback, Communication, Consumer Behavior, Content Marketing, Content Strategy, Creativity, CRM Software, Customer Insight, Developing Communication Strategies, Digital Marketing, Digital Tooling, Embracing Change, Emotional Regulation, Empathy {+ 41 more}

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Up to 20%

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date