Senior Analyst Global Sponsorship & Experiential Marketing
At a glance
Senior General Marketing role at Egug. London · full-time · no salary stated · we estimate £57,500–£101,625.
Egug has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape and deliver partnership activations across the international portfolio, from member benefits and event logistics to branding and media assets
- Coordinate internal teams and agencies to build integrated experiences, including end-to-end plans with the in-house agency
- Manage sizeable budgets with Finance, following internal processes and keeping projects within budget
- Build relationships across the business and communicate activation plans and progress to colleagues and leaders
- Represent the team in the sponsorship industry and support its centre of excellence across markets
What you bring
- Some background in sponsorships, major events, experiential marketing or partnership work
- A record of coordinating partners, cross-functional groups and agency teams
- Strong presentation, measurement, data and analytical skills
- Working knowledge of Amex systems and processes
Who this fits
This senior analyst role suits someone who can move between strategic planning and hands-on delivery, manage competing workstreams and meet tight deadlines with little oversight. You’ll report to a manager and lead internal and agency partners. Travel can reach about fifteen percent for on-site programs and event visits. You must be eligible to work in the UK; visa sponsorship is unavailable.
From the employer
Global Advertising and Brand Management (GABM) creates marketplace demand and drives brand consideration for American Express products and services amongst premium customers and Small Business Owners through differentiated and innovative insights, marketing, and experiences.
The Global Sponsorships & Experiential Marketing team leads 40+ partnerships globally, delivering the best in ticket access, live event and digital experiences across Card Member passion points of sports, music and various other cultural interests.
The Sr Analyst in this role will sit on the International vertical within the broader Experiential Marketing team. They will work across the strategy, activation development, execution and measurement of partnerships across the International portfolio, reporting into a Manager and collaborating with a 360° cross-functional team (internal and external) to launch fully integrated plans.
Travel required (up to ~15%) to execute onsite programs and visit event sites as needed. The role will also support the team’s Sponsorship Centre of Excellence, which works closely with Amex local market and business unit teams to drive value through Sponsorships and Experiences across the Amex Enterprise.
Core team member leading the strategy and execution of partnership activations within the International portfolio, including access and benefits for Card Members, live activation planning and logistics, branding, partnership relations, utilization of contractual media and sponsorship assets and B2B hospitality programs.
Lead a team of internal and agency partners to deliver best-in-class plans, including with Amex’s internal agency to fully design end-to-end experiences.
Own and manage large scale budgets in partnership with the Finance team, ensuring close understanding of internal processes and ensuring project comes in at or under budget.
Develop relationships across the American Express enterprise to leverage sponsorships to further business and brand goals in creative ways for both business and consumer customers.
Communicate regular planning updates as well as full activation plans in strategic, clear manner to American Express team members and leaders.
Represent American Express within the experiential marketing and sponsorship industry to deepen relationships, knowledge, and development to continue to be on cutting edge of customer experience.
Some work experience including working within sponsorships, large-scale events, or experiential marketing/partnerships roles
Proven track record in managing partners, cross-functional teams and agency partners
Proven track record in contributing towards positive team cultures
Must be able to balance strategic thinking with tactical execution
Ability to move projects forward and meet deadlines with limited oversight
Ability to work under pressure with compressed timelines
Maintain balance while managing various work streams while demonstrating composure
Strong communication skills (crafting/delivering presentations)
Strong knowledge of Amex internal systems and processes
Focus on innovation and constant appetite to know and learn more about the industry – including experiential marketing, technology, payment innovations and competitive landscape
Strong measurement, data and analytical skills
Employment eligibility to work with American Express in UK is required as the company will not pursue visa sponsorship for these positions.
General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
General Marketing
Find me workBy the team behind growthroles.