Senior Marketing Manager - Great Britain & Ireland (FTC)
At a glance
Senior General Marketing role at Caprisun. London · full-time · no salary stated · we estimate £57,500–£103,250.
Caprisun has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set brand and category direction for Great Britain and Ireland, turning global positioning into local campaigns and launches
- Build annual brand plans, manage marketing investment and assess how effectively the budget supports returns
- Lead four marketing professionals through coaching, clear priorities and performance reviews
- Use Nielsen, Kantar and internal analytics to track brand health and business results
- Guide portfolio, packaging and innovation work, while coordinating marketing activity with agencies, Sales and Shopper Marketing
What you bring
- At least six years of progressive marketing experience, ideally in food or beverages within FMCG
- A record of shaping brand and category plans and delivering national marketing strategies
- Experience adapting global brand direction into local plans, campaigns and commercial activity
- Budget ownership, investment management and a sound grasp of P&L drivers
Who this fits
This senior role suits an experienced marketer who has led a team and can turn consumer, customer and market insights into action. You will manage four people and work in London, with three days each week in the office or customer meetings and two from home. Fluent written and spoken English is required; German is an advantage, not a requirement.
From the employer
We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are looking for a Senior Marketing Manager GB to join our Marketing Team. The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.
SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth.
You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.
RESPONSIBILITIES
- Lead the development and implementation of the brand and category strategy across the GB & I markets
- Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth
- Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment
- Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management
- Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment
- Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics
- Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies
- Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets
- Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions
- Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth
PROFILE
- Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry
- Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies
- You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities
- Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers
- You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management
- You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team
- You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action
- You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure
- You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets
- You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach
- You are fluent in English, both written and spoken. German language skills are an advantage but not required
WHAT YOU CAN EXPECT
- Competitive base salary
- Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast paced company, with an excellent leadership team and high growth ambitions
- Flat hierarchies and lots of opportunity to take leadership
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