Product Marketing Executive - Bakery

Puratos puratos.com Open · verified Sep 19, 2026

Taguig City Mid-level Product Marketing

Mid-level Product Marketing role at Puratos. Taguig City.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the Bakery business unit’s marketing strategy, mix, positioning, and annual plan
Use market research, databases, and competitor insights to guide category decisions
Optimize the product portfolio, manage SKUs, and develop local packaging and concepts
Work with sales and customer marketing on channel promotions and customer solutions
Create communication tools that strengthen Puratos’s position across key channels

What you bring

A university bachelor’s degree in marketing, business, or a related field
At least two to three years in product, brand, or marketing specialization
Product management and strategy experience, preferably within food
Fluency in written and spoken English and Tagalog
Strength in analysis, project leadership, negotiation, and stakeholder communication

Who this fits

You’ll suit a self-directed marketer who can interpret sales data, lead projects, and adapt quickly as opportunities change. The role calls for hands-on collaboration with sales, customer marketing, technical advisors, headquarters, and customers. It is based in Taguig City, Philippines, and involves approximately fifteen percent travel.

From the employer

Do you have the appetite to Grow Your Magic?

Consumers everywhere are increasingly conscious of the quality of the food they eat. Puratos develops, produces, and distributes a unique range of ingredients for bakers, pastry-chefs and chocolatiers who demand the very highest quality.

Founded in Belgium in 1919, Puratos is growing rapidly with over >10000 employees in 75 countries, with a consolidated turnover of over €3,1 billion in 2023. Our passion for innovation, pioneering spirit and core values continue to propel our global ambitions. This, coupled with our commitment to our communities, is what makes working at Puratos so magical.

Position Overview

We are currently seeking a:

Product Marketing Executive-Bakery

(Taguig City,Philippines)

Reporting directly to Marketing Director, the successful candidate for this key function will be responsible to accelerate the growth of the Business Unit and achieve the budget turnover through establishing and executing a marketing strategy directly contributing to sales, brand recognition and great customer experiences.

Key Accountabilities

Strategic planning

Understands and recommends how to manage the product range and marketing activities for SBU Bakery.
Able to interpret internal and external data and help develop SBU Bakery’s short-term strategy and positioning in line with headquarters’ strategy and local market opportunities.
Manage the marketing mix of the SBU and build short-term product strategies analyzing consumers’ and customers’ needs, assuring the profitability of the product range.
Contribute to creating an annual marketing plan focusing on the group strategic pillars.
Support Customer Marketing of each channel to decline the strategy for each channel (industry, foodservice, retail, artisans & distributors)

Market analysis

Review market research and available databases to build consumer understanding on the categories.
Propose and lead local data gathering through market research or similar.
Gather competitors’ information on products, pricings etc

Product management

Manage the portfolio including continuous range optimization and SKU management.
Manage the key actions and relationship between the country and the SBU team at headquarters.
Develop, with Technical Advisors, finished goods concepts and support customer marketing to adapt to sales channels.
Develop packaging for SKU produced locally.

Customer support

Collaborate with the customer marketing team and sales team to build relations with customers.
Support our business development teams to promote solutions in a comprehensive way, relevant to each individual customer need.
In collaboration with the customer marketing team, develop promotional strategies for different channels and customers.

Communication

Develop efficient communication tools to help position Puratos as per company strategy across all channels (Retail, industry, artisan)

Profile

University bachelor’s degree in marketing or business related degree, a must have.
Minimum of 2 to 3 years of related experience as a product/brand/marketing specialist.
Experience in product management and strategy, preferably in the food industry.

Required Competencies

Ability to navigate an environment that evolves day by day, ability to react and adapt fast to new business opportunities.

“Go get it” attitude

Ability to analyze and interpret sales numbers; report strengths & weaknesses by product/sales channel.
Leadership skills: drive projects and align people within the teams.
Project management: planning, prioritization, timing, budget.
Good marketing knowledge (theoretical & practical): up to date with the latest developments in the field of marketing.
Fluent in English and Tagalog (verbal and written)
Excellent negotiator, ability to influence the team & organization to achieve project.
Able to communicate in an engaging and professional manner; build relationships with internal and external stakeholders.
Self-motivated individual, able to drive projects autonomously.
Able to resolve complex issues in a reasonable and logical manner.
Committed to adhere to company values.

Team spirit
Ethics
Quality
Passion
Courage
Vision

True team spirit: drive teams with passion for the SBU to help them deliver set targets.
Flexible and resilient in a fast-changing environment.
Down to earth’ with a ‘hands on’ spirit.
Desire to make a successful and satisfying career in an international company.
Willing to travel approximately 15% of the time.

Offer

Puratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Puratos offers a competitive package (salary, group insurance, healthcare, training…) but additionally, offers you a position that you can further develop and shape.