Teamhead Social and Influencer Marketing Europe

PUMA Open · verified Sep 16, 2026

Regional HUB Full-time Mid-level Influencer Marketing

Mid-level Influencer Marketing role at PUMA. Regional HUB · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead PUMA Europe’s owned and shared social media presence and guide the regional team
Connect global social and influencer strategies with local European market needs
Plan campaigns, content calendars, product launches, and event rollouts with agency partners
Manage budgets, seedings, KPI tracking, reporting, and channel performance improvements
Coordinate integrated activations with PR, events, sports marketing, media, and other functions

What you bring

A marketing, communications, digital media, or related degree plus at least five years in social and influencer marketing
Experience leading and developing social media teams in a fast-moving organization
Ability to turn global-to-local frameworks into clear European social executions
Practical knowledge of channel management, content planning, owned, paid, and shared media, and influencer activations
Experience owning budgets, measuring KPIs, improving performance, and directing agencies

Who this fits

You’ll suit this role if you can lead small or midsize teams while staying hands-on with campaigns, content, agencies, and reporting. It fits someone comfortable connecting global strategy with local European needs and working across marketing, PR, events, media, influencer, and category teams. The role is based at PUMA’s regional hub in Germany.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

Lead & management of PUMA Europe Social Media presence across owned and shared channels.
Lead and develop the social media and influencer marketing team
Connect between global social media, influencer/culture strategy and local area needs across Europe
Optimize and drive efficiency across EU areas of Social Media channels and influencer marketings.
Budget planning & ongoing follow up for your field of play & responsibilities.
Represent Europe in the global social media team, culture and influencer marketing teams..
Planning and implementation of owned and shared social media and influencer campaigns to drive engagement and brand heat in close collaborations with Media, Omnichannel marketing , Influencer and category teams in Europe, global and areas.
Lead our social media agency and Influencer marketing agencies in the development of brand content calendars & product/event rollouts. 
Guiding and briefing of Social Media campaigns to external/internal digital agency and influencer/PR agencies
Creation of briefings for social media and influencer marketing content productions and outreachs.
Facilitate engaging and innovative content creation for Instagram & partner channelskey platform across owned, shared and partner channels.
Define, work and track relevant seedings campaigns to drive organic and paid awareness.
Take care of tracking and reporting social media and influencer marketing KPI & content
Stay connected and aligned with relevant stakeholder & share relevant results pro-actively, (internal & external) to achieve goals.
Plan relevant social media activations as 360 integrated marketing campaigns and part of the full marketing funnel, reflecting cross functional needs, to support sell through.
Partner and co-plan with marketing communications channels and functions across PR, Events, Spoma Activation, Media.
Understand the business priorities within your field of play / category and understands the why.
Prioritize business relevant actions & projects differentiation of importance & urgency.

YOUR TALENT

Degree in Marketing, Communications, Digital Media or a related field, with 5+ years of practical experience in social media and influencer marketing, ideally within a consumer, sport or lifestyle brand environment.

Proven experience leading and developing social media teams and collaborating closely with cross‑functional stakeholders in a fast‑moving organization.

Strong understanding of global‑to‑local social media frameworks, with the ability to translate strategy into clear, actionable European executions.

Hands‑on knowledge of social media channel management, content planning, owned/paid/shared ecosystems and influencer activations.

Experience with budget ownership, KPI tracking, reporting and continuously improving channel and content performance.

Confident in briefing, steering and evaluating external agencies and content production

Proven experience on leading small/mid size teams and developing people.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.