Customer Lifecycle Marketing Manager

pubnub Open · verified Aug 22, 2026

Remote UK London Manager Email Marketing

Mid-level Email Marketing role at pubnub. Remote, UK.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build lifecycle and nurture programs supporting adoption, retention, expansion, and re-engagement
You'll design campaigns that encourage platform expansion and feature adoption
You'll use customer data to spot expansion signals and work with GTME on health scoring
You'll create value summaries for Account Managers and run enterprise penetration campaigns
You'll measure program results, analyze churn, and refine retention strategies

What you bring

You have at least three years in B2B SaaS lifecycle, customer, or retention marketing
You have experience marketing to developer-focused audiences
You use data to guide segmentation, timing, and measurement
You have hands-on CRM and marketing automation experience
You collaborate effectively with Customer Success and Sales

Who this fits

You'll suit a data-minded lifecycle marketer who can turn customer insights and product usage into timely programs. The role is fully remote in the United Kingdom and is provided through an Employer of Record. You must already be legally authorized to work in the United Kingdom because visa sponsorship is unavailable.

From the employer

About PubNub

At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.

PubNub powers the world's most engaging real-time experiences—including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.

About the Role

At PubNub, customer growth is a key part of our go-to-market strategy. As our Customer Lifecycle Marketing Manager, you'll own the marketing programs that help customers adopt more of our platform, realize greater value, expand their usage, and stay engaged throughout their journey.

You'll lead lifecycle marketing initiatives focused on customer health, retention, expansion, and re-engagement, working closely with Customer Success, Account Managers, and our Go-to-Market Engineering (GTME) team. Success in this role means improving Net Revenue Retention (NRR), reducing preventable churn, and creating a steady pipeline of expansion opportunities across our existing customer base.

If you enjoy turning customer insights and product usage data into relevant, well-timed marketing programs, this is a high-impact opportunity with significant ownership and room to grow.

Key Responsibilities

Build customer lifecycle and nurture programs.
Design platform expansion and feature adoption campaigns.
Partner with GTME on customer health scoring.
Identify customer expansion signals using data.
Create ROI reports and value summaries for Account Managers.
Execute multi-team penetration campaigns within enterprise accounts.
Build win-back and customer re-engagement campaigns.
Analyze churn trends and improve retention strategies.
Partner closely with Customer Success and Account Managers.
Measure lifecycle program performance and optimize results.

About You

Minimum Requirements

3+ years in B2B SaaS lifecycle, customer, or retention marketing.
Experience marketing to developer-focused audiences.
Data-driven approach to segmentation, timing, and measurement.
Hands-on experience with CRM and marketing automation.
Strong cross-functional collaboration with Customer Success and Sales.

Nice to Have Skills

Experience using product usage data.
Familiarity with product-led growth programs.
Background driving expansion and Net Revenue Retention.
Experience supporting developer or technical customer bases.
Experience marketing to enterprise customers.

Why Join PubNub

At PubNub, you'll join a collaborative, people-first company where curiosity, ownership, and innovation are valued. We work across teams to solve meaningful challenges, create exceptional customer experiences, and build technology that powers real-time applications used around the world.

As a remote-first company, we value flexibility, collaboration, and continuous learning. You'll work alongside talented colleagues who are passionate about solving complex problems and delivering meaningful impact for our customers.

We offer competitive compensation and thoughtfully designed benefits to support your success and well-being.

Ready to Drive Customer Growth?

If you're excited about creating marketing programs that strengthen customer relationships, increase product adoption, and drive long-term growth, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Work Authorization Requirement

Applicants must be legally authorized to work in the United Kingdom. This is a fully remote position, with employment provided through an Employer of Record (EOR). PubNub is unable to provide visa sponsorship for this position.

Information Accuracy Note

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.