Part-Time Lead Generation Specialist for Research Enterprise
At a glance
Mid-level Demand Generation role at Penn State. Penn State University Park · part-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Nurture leads tied to research commercialization, partnerships, and potential sponsorships through multiple channels
- Help shape marketing plans and create audience-specific materials that reflect Penn State research capabilities
- Work with stakeholder teams to understand projects and move promising leads into their care
- Track lead movement with the research business development team and provide regular progress updates
What you bring
- A high school diploma while enrolled in a business college program, or a bachelor’s degree in marketing, business administration, or a related field
- At least one to two years handling contact lists, lead generation, lead nurturing, sales, or marketing
- Working knowledge of lead-generation methods and tools, plus familiarity with HubSpot or another CRM
- Strong communication skills and the ability to work independently and with varied stakeholders
Who this fits
This part-time role suits someone who can spend approximately twenty hours per week nurturing early-stage contacts and coordinating handoffs. You may work remotely, in a hybrid arrangement, or in person, but remote or hybrid approval is not guaranteed. Current Penn State employees and students use Workday for their respective application process, while other applicants apply externally; employment also requires successful background checks.
From the employer
APPLICATION INSTRUCTIONS:
CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
If you are NOT a current employee or student, please click “Apply” and complete the application process for external applicants.
Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
JOB DESCRIPTION AND POSITION REQUIREMENTS
Part-Time Lead Generation Specialist for Research Enterprise
Location: Remote, hybrid or in-person
Department: Research Business Development, within the Office of the Senior Vice President for Research
Position Overview: Penn State's Research Enterprise seeks a dynamic and motivated Part-Time Lead Generation Specialist to support our early-stage lead generation and nurturing activities. This role focuses on nurturing leads that arise out of the strategic marketing of the OSVPR Business Development MarComm office, that supports various research areas of Penn State. This role will help nurture and cultivate leads for commercializing our research, research partnerships, and potential research sponsors. The ideal candidate will have experience nurturing initial contacts or leads within industry and professional circles, utilizing both traditional and innovative methods. This position then interact with key stakeholder units to transition the lead to their care for further interactions in the marketing funnel. This position will also work closely with other members of the OSVPR Research Business Development team who track the progression of leads in HubSpot, helping to maintain frequent updates across the business development lifecycle.
Key Responsibilities:
- Lead Cultivation: Proactively nurture potential leads for commercialization opportunities, research partnerships, and sponsorship through various channels.
- Marketing Coordination: Help develop and execute marketing strategies to engage potential leads. Prepare initial marketing materials tailored to different audiences, ensuring alignment with Penn State’s research objectives and capabilities.
- Collaboration and Reporting: Work closely with various teams to understand their projects and potential commercialization aspects. Regularly report on lead generation progress.
Qualifications:
- Education: High School diploma (AND enrolled in college, in Business Major), or Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience: At least 1-2 years of experience in contact list management, lead generation, nurturing, sales, or marketing, preferably in a higher education, research, or technology-driven environment.
- Skills:
- Understanding of lead generation and nurturing techniques and tools.
- Excellent communication and interpersonal skills, with the ability to engage effectively with a diverse range of stakeholders.
- Familiar with HubSpot or other CRM software.
- Ability to work independently and collaboratively in a dynamic environment.
- Knowledge of the research and technology transfer landscape is a plus.
Hours: Part-time, approximately 20 hours per week.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
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