Director of Marketing

📍 Location: Dallas, TX
🏢 Department: Data Center Development
🕒 Employment Type: Full-Time | In-Office)

Position Overview:
Provident Data Centers is looking for an experienced marketing leader to build the full-scope marketing function for our data center development platform as we continue to grow across the United States. You'll own marketing strategy, brand and positioning, demand generation and account-based marketing, events, content, digital and marketing technology, and communications, and you'll build the processes, budget, partners, and eventually the team needed to run it.

Reporting to the Managing Partner, you'll be a strategic partner to Provident Data Centers' leadership team. That means bringing informed perspectives, challenging assumptions constructively, and helping shape decisions about how the platform goes to market. Provident Data Centers speaks to very different audiences, from hyperscale and enterprise customers and capital partners to utilities, communities, and local governments. Each needs to understand the platform in its own terms, and positioning Provident Data Centers clearly for every one of them sits at the center of this role.


The environment moves quickly and won't always come with a detailed playbook. We see that as an opportunity. You’ll set direction, create structure where it doesn’t yet exist, and help the platform communicate with clarity and consistency.

Who Thrives Here: You're energized by building, comfortable creating the roadmap, and confident making progress without waiting for perfect information. If you've built a successful marketing function before and are ready to do it again, we'd love to hear from you.

Key Responsibilities:
Marketing Strategy and Leadership

• In collaboration with platform leadership, build and own the marketing strategy for Provident Data Centers, tied directly to business, pipeline, and leasing goals.
• Stand up the marketing function: priorities, processes, budget, vendors and agencies, and eventually team structure.
• Act as a strategic partner to the Managing Partner and leadership team, bringing informed perspectives on positioning, brand, and go-to-market strategy, challenging assumptions constructively, and influencing key decisions.
• Select, implement, and manage the marketing technology stack, including CRM, marketing automation, the website and CMS, and analytics.
• Establish KPIs and metrics to measure the effectiveness of marketing and communications activities, reporting regularly to executive leadership.
• Put AI tools to practical use across research, content, and campaign execution, and set sensible guidelines for how marketing uses them.

Partnership Across the Business

• Work closely with development, acquisitions, power, and capital teams to pull the information marketing needs.
• Present confidently to executives, partners, and external audiences, and translate complex projects into clear, compelling stories.

Marketing Execution

• Strengthen and elevate the platform's brand, ensuring consistency across every channel, deck, and touchpoint.
• Lead social media strategy and execution, including executive and thought-leadership presence.
• Plan and run event marketing, from industry conferences and trade shows to hosted events and site tours.
• Partner with the teams on targeted, account-based outreach to hyperscale, cloud, and enterprise prospects, and build lead-nurturing programs that keep those relationships moving.
• Develop marketing campaigns for individual sites and campuses that support leasing results.
• Develop marketing collateral, pitch materials, and presentations.

Thought Leadership and Positioning

• Define how Provident Data Centers is positioned for each of its core audiences, including hyperscale and enterprise customers, capital partners, utilities, communities, and local governments, and keep the messaging consistent across all of them.
• Translate complex technical topics such as power availability, site readiness, cooling, and delivery timelines into clear, differentiated value for customers and other audiences.
• Position Provident Data Centers as a credible, informed voice on data center development, including power, AI-driven demand, and how projects get delivered.
• Build a content program that includes articles, case studies, speaking opportunities, and executive bylines.
• Shape how Provident Data Centers communicates our sustainability and energy commitments to customers, capital partners, and the communities where we build.

Communications and PR

• Shape the platform's public narrative and manage media relations, working with outside PR partners as needed.
• Support community and stakeholder communications for projects in active markets.
• Prepare messaging and spokesperson support for sensitive or high-visibility moments.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, or a related field preferred.
• 10+ years of progressive marketing experience, including at least 5 years in a leadership role.
• Significant B2B marketing experience is required, with a strong preference for technology or technical infrastructure such as data centers, cloud, telecom, or energy.
• A proven record of building a marketing function from the ground up or transforming an existing one.
• Hands-on depth across social media, event marketing, lead nurturing, and brand management.
• Hands-on experience with CRM and marketing automation platforms, along with website/CMS, SEO and paid search, social, and analytics tools.
• Practical, current experience using AI tools in marketing work, and good judgment about where they help and where they don't.
• A data-driven approach to marketing, with experience using analytics to guide strategy and show ROI.
• A demonstrated ability to take complex technical concepts and turn them into compelling, differentiated value propositions for customers, partners, and non-technical audiences.
• Executive presence and a track record of operating as a strategic partner to senior leadership, with examples of shaping and influencing decisions, not only executing them.
• Public relations or media relations experience, especially around complex or high-profile projects, a plus.
• Direct experience in data centers, digital infrastructure, energy, or real estate development a plus.
• Experience with community or stakeholder engagement a plus.

Skills & Competencies:

• Exceptional written and verbal communication skills, with the ability to present effectively to executive leadership and external partners.
• Independent judgment and the confidence to bring a point of view, respectfully challenge assumptions, and push for the right answer, even with senior leaders.
• Driven to succeed in a dynamic environment.
• Strong interpersonal and partnering skills, able to build trust with internal teams, customers, and external partners.
• A self-starter mindset. You don't need hand-holding, and you're comfortable making decisions with incomplete information.
• The ability to think big-picture while still rolling up your sleeves to get things done.
• Resourcefulness and persistence in getting what you need from busy, deal-focused teams.
• Ability to work effectively with a geographically distributed team.
• Strong analytical and problem-solving skills, with sound judgment in setting priorities and evaluating agencies, vendors, and partners.
• Ability to manage multiple complex projects simultaneously in a fast-paced, deadline-driven environment.

Company Overview:

Since its inception in 1991, Provident has developed or invested in over $7.5 Billion of real estate projects. We are disciplined and focused on executing deals that offer the best strategy for Provident and our investor partners. With over three decades of experience focusing in opportunistic land development and vertical development across various key U.S. markets, our company thrives on an entrepreneurial spirit and an excellent track record of success. Over the past 30+ years, Provident has executed a diversified real estate investment and development platform. Currently, the $7.5 billion portfolio includes product types such as multi-family, industrial, master-planned communities, hospitality, retail, office, mixed-use, and data centers across the United States.

Under the leadership of Leon Backes and Jay Hawes, Provident is a respected, well-capitalized investment firm that has thrived through more than three decades and multiple market cycles with foresight, depth of experience, and a unique ability to adapt to shifting demands, market trends, and challenging economic cycles. Provident is in constant pursuit of flexibility, innovation, and professionalism in its operations and investments. By maintaining a streamlined decision-making process, Provident is able to capitalize on fast-moving opportunities and rapidly adjust to dynamic market forces. Guided by a long-term vision and unwavering commitment to excellence, Provident continues to shape opportunities that create lasting impact for generations to come

Provident Data Centers, a division of Provident, is a community-driven data center developer that creates win-win partnerships with clients and the communities in which it operates. Leveraging Provident's deep real estate expertise and entrepreneurial approach, the platform provides integrated development solutions spanning site selection, power procurement, land acquisition, entitlements, engineering, infrastructure, and construction for enterprise, hyperscale, and telecommunications clients.

Provident's experience in the data center industry dates back to 1999, when it transformed Dallas Northtown Mall into a 140,000-square-foot data center leased to Southwestern Bell (now AT&T). Secured in less than a week, the project earned industry recognition and Urban Land Institute (ULI) awards, demonstrating Provident's ability to identify opportunities and execute complex projects with speed and precision.

At Provident Data Centers, we combine the stability and experience of an established real estate investment firm with the agility and entrepreneurial mindset of a growing platform. We value flexibility, innovation, collaboration, and professionalism, empowering our team to take ownership, navigate complex challenges, and help shape the future of digital infrastructure. Guided by a long-term vision and a commitment to excellence, we strive to create lasting value for our investors, clients, and communities.

Benefits:

• Competitive base + bonus, and the unique ability to invest in the Provident Employee Fund or participate in Provident's Employee Profit Sharing program.
• Health, Dental, Vision Insurance
• Company-Provided Life Insurance and Long-Term Disability Insurance
• 401k with Company Match
• 529 College Savings Plan
• 3 Weeks PTO
• Paid Holidays
• Maternity/Paternity Leave

Equal Opportunity Employer Statement
We are an equal opportunity employer and are committed to fostering a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.

Reasonable Accommodation
If you require a reasonable accommodation to complete any part of the application process or to perform the essential functions of the position, please contact us and let us know the nature of your request.

Recruitment Fraud Notice
Please be aware of recruitment scams. We will never request personal financial information or payment at any stage of the hiring process. All legitimate communication will come from an official company email address.