Vice President of Marketing - Restaurants

Leap Brands leapbrands.io Open · verified Sep 19, 2026

Dallas Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Leap Brands. Dallas · full-time · no salary stated · we estimate $152,000–$171,000.

Estimated pay

Leap Brands has not published a salary for this role. The figure below is our estimate, not theirs.

$152,000 – $171,000

What the middle half of lead marketing leadership roles in Dallas paid, among postings that did state a salary.

Worked out from 8 postings that stated pay, median $162,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set brand direction and keep positioning consistent across consumer and franchisee interactions
Run national and local campaigns across traditional, digital, social, and influencer channels to lift traffic and sales
Create local marketing kits and training for franchisees, then report program returns to partners
Advance social, e-commerce, delivery, and mobile or loyalty experiences using trends and performance data
Build and coach the marketing team while managing agencies, media partners, and vendors

What you bring

Bring a bachelor’s degree in marketing, communications, or a related field; an MBA is preferred
Offer at least ten years of progressive marketing leadership, including five years at executive or senior director level
Show restaurant, franchise, retail, or consumer-brand marketing experience with measurable growth results
Demonstrate strong digital marketing, consumer engagement, leadership, communication, and relationship skills
Work effectively in a fast-moving, growth-focused franchisor setting

Who this fits

This suits an executive who can shape a restaurant franchisor’s brand while connecting consumer demand, franchisee support, and growth. You’ll work in Dallas in a full-time role and lead a marketing team, agencies, media partners, and vendors. The role calls for comfort in a fast-paced, growth-oriented franchisor environment.

From the employer

Position Overview

We are seeking a dynamic and strategic Vice President of Marketing to lead the development and execution of all marketing initiatives for our franchisor restaurant brand. This executive will be responsible for building brand equity, driving franchisee and corporate unit sales, and overseeing integrated marketing programs that engage consumers and strengthen franchise growth. The VP of Marketing will serve as a key member of the leadership team, helping guide the company’s strategic vision and positioning within the competitive restaurant landscape.

Key Responsibilities

Brand Strategy & Positioning

Define and articulate the company’s brand strategy, ensuring consistent positioning across all consumer and franchisee touchpoints.
Oversee creative development, brand campaigns, and messaging that drive awareness, loyalty, and differentiation in the marketplace.
Partner with operations and development to ensure brand standards are consistently upheld.

Consumer Marketing

Lead the creation and execution of national and local marketing campaigns, including traditional media, digital, social, and influencer strategies.
Develop promotions, seasonal campaigns, and product launches to drive traffic and sales.
Implement loyalty and CRM programs to strengthen customer retention.

Franchisee Support

Collaborate with franchisees to design effective local store marketing (LSM) toolkits, resources, and training.
Act as the liaison between the franchisor and franchisees, ensuring alignment on brand-building initiatives.
Measure and communicate ROI on marketing programs to franchise partners.

Digital & Innovation

Lead digital transformation across social media, e-commerce, delivery platforms, and mobile/loyalty applications.
Monitor consumer trends and emerging platforms to keep the brand relevant and innovative.
Utilize data analytics and insights to optimize spend and improve campaign effectiveness.

Team Leadership

Build, lead, and mentor a high-performing marketing team, including creative, digital, and communications professionals.
Foster a culture of collaboration, creativity, and accountability.
Manage relationships with external agencies, media partners, and vendors.

Growth & Development Marketing

Support franchise sales and development marketing by building a strong brand story that attracts new franchisees.
Partner with Development and Finance teams to create marketing materials for franchise recruitment and investor relations.

Qualifications

Bachelor’s degree in Marketing, Communications, or related field; MBA preferred.
10+ years of progressive marketing leadership experience, with at least 5 years at the executive or senior director level.
Experience in restaurant, franchise, retail, or consumer brand marketing required.
Proven track record of building and executing marketing strategies that drive measurable sales and growth.
Strong digital marketing and consumer engagement expertise.
Exceptional leadership, communication, and relationship-building skills.
Ability to thrive in a fast-paced, growth-oriented franchisor environment.