SEO Specialist
At a glance
Mid-level SEO role at Propertyguru. HCM · full-time.
Pay not stated SEO salary
growthroles summary, based on the employer's posting.
What you'll do
- Build SEO and GEO plans to grow organic visits from search engines and AI discovery platforms
- Track organic results with analytics tools, then turn the data into insights and regular reports
- Find growth opportunities through keyword research, competitor reviews and website audits
- Run experiments and A/B tests to assess results and improve SEO performance
- Work with product and technical teams to deliver technical SEO changes
What you bring
- At least three years of hands-on SEO work, with evidence of growing organic traffic
- Practical understanding of AI search and experience using AI tools
- Working knowledge of SEO and analytics platforms, including GA4, Search Console and another listed tool
- Strong technical, on-page and off-page SEO skills, including link building
- Fluent English for communication across teams and global groups
Who this fits
This role suits a hands-on SEO specialist who can use data to shape and test organic growth work. It is a hybrid position with flexible working.
From the employer
PropertyGuru is Southeast Asia’s leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.
PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region’s biggest and most respected industry recognition platform – PropertyGuru Asia Property Awards, events and publications across Asia.
For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.
Recognised as a Top Employers Certified* organisation, we’re proud to be among the best workplaces in the region—celebrating an inclusive culture of excellence, growth, and well-being.
As a Guru you will be accountable for:
- Execute comprehensive SEO & Generative Engine Optimization (GEO) strategies to drive organic traffic across search engines and AI discovery platforms (ChatGPT, Google AI mode, etc.).
- Monitoring organic performance metrics using tools like Google Analytics, Search Console, SimilarWeb, or Ahrefs, providing deep data-driven insights and regular reports.
- Conducting data-driven keyword research, competitor analysis, and site audits to identify SEO & GEO growth opportunities.
- Conducting A/B tests and data-driven experiments to continuously measure impact and optimize SEO performance.
- Collaborating with Product, Tech, and other teams to implement technical SEO improvements and initiatives.
- Stay ahead of SEO trends and AI search algorithm updates to proactively adapt strategies.
We're looking for someone who:
- Has at least 3 years of proven hands-on experience in SEO with a track record of driving organic traffic growth.
- Data-driven mindset with solid knowledge of AI Search (GEO) and practical AI tool usage.
- Proficient in SEO & analytics tools (GA4, GSC, SimilarWeb, Ahrefs, Screaming Frog) to extract insights and execute strategies.
- Proven expertise in Technical, On-page, Off-page SEO, and link building.
- Fluent in English with strong communication skills for cross-team and global collaboration.
- Proactive, detail-oriented, with strong project management skills in a fast-paced environment.
Our commitment to you:
Hybrid flexible working that focuses on outcomes over hours.
Holistic rewards package covering your financial, physical & mental health.
Multi-directional career development across all levels.
Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
At PropertyGuru, you’ll be part of a Top Employers Certified* company that puts people at the heart of everything we do.
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