Marketing Operations Director
Remote US Full-time Director Marketing Operations
Leadership Marketing Operations role at Promenade. Remote · full-time · $80,000–$120,000 base.
SalaryStated by Promenade
$80,000 – $120,000
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and refine marketing systems, automation, attribution, and performance tracking
- Create KPI dashboards and analyze campaign results for leadership forecasting
- Maintain Pardot and Salesforce, including campaign tracking and lead routing
- Protect data quality, oversee integrations, and resolve system issues early
- Build processes and measurement infrastructure for growth and cross-functional work
What you bring
- At least two to three years in marketing operations or marketing strategy
- Strong working knowledge of Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and marketing automation
- Understanding of attribution, funnel stages, campaign tagging, and lifecycle measurement
- Ability to turn business questions into dashboards, workflows, or logic flows
- Proactive problem-solving, clear communication, and a relationship-building approach
Who this fits
You’ll suit this role if you enjoy technical marketing operations work centered on data, reporting, systems, and team enablement rather than people leadership. You’ll work mainly within Marketing while coordinating with Sales, RevOps, and Customer Onboarding. The role is remote, with the company also based in Santa Monica, California.
From the employer
Who we are looking for Promenade (formerly known only as BloomNation), is searching for a Marketing Operations Director to help support our sales, marketing, and customer onboarding teams as we manage incredible growth and new vertical expansion.
This is a high-impact, highly technical role designed to drive efficiency, insights, and operational excellence across the Marketing team. You’ll help scale our lead generation and customer acquisition efforts by managing the systems, data, and processes that power campaigns.
You’ll also collaborate closely with Sales, RevOps, and Customer Onboarding to ensure seamless handoffs, clear attribution, and consistent reporting, but your primary home is Marketing, and your focus is on empowering the team with better tools, better data, and better outcomes.
Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”
Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica Why join Promenade?If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.
This is a high-impact, highly technical role designed to drive efficiency, insights, and operational excellence across the Marketing team. You’ll help scale our lead generation and customer acquisition efforts by managing the systems, data, and processes that power campaigns.
You’ll also collaborate closely with Sales, RevOps, and Customer Onboarding to ensure seamless handoffs, clear attribution, and consistent reporting, but your primary home is Marketing, and your focus is on empowering the team with better tools, better data, and better outcomes.
Specifically, you will…
- Own and improve marketing systems and processes, with a focus on automation, attribution, and performance tracking
- Build and manage reporting dashboards for daily, weekly, and monthly KPIs across channels
- Partner with leadership to build forecasting models and campaign performance analyses
- Maintain and optimize Pardot and Salesforce for marketing use (campaign tracking, lead routing, etc.)
- Identify and implement new tools that improve lead quality, conversion rates, and marketing productivity
- Develop and document standard operating procedures for cross-functional collaboration
- Support new growth initiatives by creating the infrastructure for measurement and scaling
- Monitor data integrity, manage integrations, and troubleshoot issues proactively
- Lead or support cross-functional data projects such as CRM migrations, system integrations, and large-scale data cleanups
You’ll Thrive Here If You...
- Have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role
- High Proficiency with Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices, etc
- Understand attribution, funnel stages, campaign tagging, and lifecycle tracking
- High Proficiency with Google Suite and Microsoft Office.
- Know how to translate business questions into dashboards, workflows, or logic flows
- Have a passion for marketing strategy and want to scale the impact of the whole team
- Are a proactive problem-solver with strong communication skills
- Initiate and build relationships with people in an open, friendly, and accepting manner
- Have a result and success-oriented mentality, conveying a sense of urgency and driving issues to closure
- Note: This is a technical role, focused on data, reporting, and team enablement - not a leadership role
What’s in it for you...
- Stock options in a profitable, fast-growing company
- Excellent medical, dental, and vision coverage
- Company laptop (MacBook Pro) and branded swag
- Weekly catered lunches and fully stocked snacks (if in-office)
- A seat at the table: your work will have a direct, visible impact
- A chance to join a team that genuinely values innovation, ownership, and growth
Named one of Entrepreneur’s “5 Sizzling Silicon Beach Startups to Watch”
Located one block away from the beach on the world-famous 3rd Street Promenade in Santa Monica Why join Promenade?If you want a front-row seat in seeing a company disrupt a massive industry and you love the idea of helping hardworking business owners that serve our local communities and neighborhoods, this is your place. At Promenade, everyone has a voice to create change and move the needle. No hierarchy, no bureaucracy, no politics...just real people working on solving real problems.