Director, Demand Generation & Marketing Operations

Fa Ewwt Saasfaprod1 Open · verified Sep 15, 2026

On-site Atlanta Full-time Director Marketing Operations

Leadership Marketing Operations role at Fa Ewwt Saasfaprod1. Atlanta · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set demand-generation and marketing-operations plans tied to acquisition, account growth, and commercial goals
You'll build lead processes, scoring, sales handoffs, attribution, and dashboards with Revenue Operations
You'll direct multichannel campaigns spanning digital, events, content, email, paid media, and industry programs
You'll oversee marketing technology, website performance, conversion work, agencies, vendors, budgets, and forecasts
You'll lead the team covering events, creative services, digital marketing, and marketing technology

What you bring

You have a bachelor's degree in marketing, business administration, communications, or a related discipline
You bring at least eight years of progressive B2B marketing experience across demand generation, operations, digital, or commercial work
You have at least three years leading, coaching, and developing marketing professionals
You have managed marketing automation, CRM connections, technology ecosystems, budgets, agencies, and vendors
You can measure campaigns, connect activity to business outcomes, and work effectively with sales or revenue teams

Who this fits

You'll fit a senior, hands-on marketing leader who can set strategy, manage a team, and improve processes across functions. The role is onsite in Atlanta and may involve travel up to a quarter of the time. You may visit warehouse operations in freezing temperatures and handle occasional objects weighing up to twenty pounds.

From the employer

What You’ll Do
Lead Americold's demand generation and marketing operations strategy to increase market awareness, strengthen customer engagement, support commercial growth, and build a scalable marketing engine. Partner closely with Business Development, Revenue Operations, Operations, and Communications to develop integrated campaigns, optimize marketing technology platforms, establish lead management processes, and deliver measurable business results. Lead a team responsible for events, creative services, digital marketing, and marketing technology while advancing Americold's evolution toward a world-class marketing function.

Essential Functions

Develop and execute demand generation strategies that support customer acquisition, account growth, and commercial objectives
Partner with Revenue Operations to establish and optimize lead lifecycle processes, marketing-to-sales handoffs, lead scoring models, and campaign attribution frameworks
Build account-based marketing (ABM) programs targeting strategic accounts and priority growth segments
Oversee Americold's marketing technology ecosystem, including marketing automation, CRM integrations, lead management workflows, reporting platforms, and website technologies
Develop and manage integrated marketing campaigns across digital channels, events, content marketing, email marketing, paid media, and industry programs
Create and maintain dashboards that connect marketing activity to engagement, pipeline development, and business outcomes
Partner with Business Development leadership to identify customer needs and develop marketing programs that support growth objectives
Lead development of customer-facing marketing materials, industry-specific campaigns, case studies, presentations, and solutions-based content
Manage Americold's digital marketing strategy, including website optimization, campaign performance, user experience, and conversion initiatives
Establish marketing performance metrics, governance processes, and reporting mechanisms to support data-driven decision making
Lead and develop marketing team members responsible for events, creative services, and marketing technology
Manage external agencies, consultants, and vendors to ensure effective execution and return on investment
Develop annual marketing plans, budgets, forecasts, and resource allocation recommendations
Monitor industry trends, customer insights, competitive activity, and emerging technologies to identify opportunities for growth and innovation
Collaborate with Communications, Public Relations, and Corporate Marketing leaders to ensure alignment with enterprise priorities and brand standards
Perform other duties as required

What Experience and Education You Need

Bachelor’s degree in marketing, Business Administration, Communications, or a related field
8+ years of progressive B2B marketing experience with responsibility for demand generation, marketing operations, digital marketing, or commercial marketing
3+ years of people leadership experience, including coaching and developing marketing professionals
Experience managing marketing automation platforms, CRM integrations, and marketing technology ecosystems
Experience developing and executing multi-channel marketing campaigns with measurable business outcomes
Experience working closely with sales, commercial, business development, or revenue teams
Experience managing marketing budgets, agency relationships, and external vendors
Strong understanding of marketing analytics, campaign measurement, attribution, and reporting
Proficiency with Microsoft Office applications, including PowerPoint and Excel
Ability to travel up to 25%

What Could Set You Apart

Experience in logistics, transportation, supply chain, manufacturing, industrial services, or other complex B2B industries
Experience implementing or managing HubSpot, Salesforce, or similar marketing and CRM platforms
Experience with account-based marketing (ABM) strategies and enterprise sales environments
Working knowledge of lead lifecycle management, marketing automation, customer journey mapping, and revenue marketing principles
Strong analytical mindset with the ability to translate data into actionable business recommendations
Excellent written, verbal, and presentation communication skills
Demonstrated success building scalable marketing processes and operational frameworks
Ability to influence and collaborate across multiple functions without direct authority
Proven ability to balance strategic thinking with hands-on execution
Experience managing organizational change, process improvement, and marketing transformation initiatives
Exceptional project management and prioritization skills in a fast-paced environment
Demonstrated integrity, accountability, and commitment to delivering results
Ability to communicate effectively with stakeholders ranging from frontline associates to executive leadership

Physical Requirements

Requires several hours per day of sitting, getting up and down from chairs, reaching, and/or bending.
Requires manual dexterity with normal hand and finger movements for typical office work, including the operation of computers, telephones, and similar equipment.
Requires ability to comprehend and communicate with others verbally and/or in writing.
May require travel by automobile and airplane for business.
May require visits to warehouse operations in temperatures at or below freezing.
May require the occasional lifting, carrying, positioning, and/or moving of objects weighing up to 20 pounds.