Senior Associate, Demand Generation & Marketing Operations

Amplify Health Open · verified Sep 14, 2026

Singapore, SG-Amplify Health Full-time Senior Marketing Operations

Senior Marketing Operations role at Amplify Health. Singapore, SG-Amplify Health · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run demand-generation campaigns across digital, content, and event channels, coordinating assets, schedules, and stakeholders
You'll monitor leads, conversion, and cost efficiency, then test ways to improve quality, engagement, and outcomes
You'll support ABM through account research, segmentation, profiles, and campaign delivery with cross-functional partners
You'll maintain accurate CRM and marketing-platform data while supporting setup, tracking, attribution, and workflow improvements
You'll report performance through dashboards and analytics, turning trends into recommendations for better marketing effectiveness

What you bring

You bring two to four-plus years in marketing, preferably demand generation, digital marketing, or marketing operations
You've delivered multi-channel campaigns with measurable results and can interpret performance data
You've used CRM systems, marketing automation platforms, or analytics tools and hold a bachelor's degree

Who this fits

You’ll suit a detail-focused, data-oriented marketer who works well across marketing, sales, product marketing, content, and regional teams. The role offers room to develop toward demand generation and ABM work. The listing names Singapore as the location and provides no further location or travel details.

From the employer

Do meaningful work with us. Every day.

At Amplify Health, we’re looking for individuals with ambition, resilience and passion for healthcare, insurance, wellness and digital technology. As a fast-growing business with the ambition of making people and communities across Asia healthier, we have exciting career opportunities available to help us achieve our vision.

Reporting to the Head of Marketing and Communications, the Demand Generation & Marketing Operations Associate supports the execution of Amplify Health’s demand generation initiatives while strengthening the operational systems that underpin them.

This role contributes to campaign delivery, lead generation, and marketing operations, ensuring that marketing activities are executed effectively, data is accurately managed, and performance insights are translated into improvements.

Operating at the intersection of campaign execution, data, and systems, this role supports the development of a scalable, data-driven demand engine aligned with Amplify Health’s growth priorities.

Responsibilities

1) Demand Generation & Campaign Execution

Execute demand generation campaigns across digital, content, and event channels
Support campaign planning aligned to target segments and priority accounts
Coordinate campaign assets, timelines, and stakeholders to ensure smooth delivery
Ensure campaigns are delivered with consistency and attention to detail

2) Lead Generation & Performance Optimisation

Monitor performance of campaigns across key metrics such as leads, conversion rates, and cost efficiency
Support testing and optimisation initiatives to improve campaign outcomes
Identify opportunities to improve lead quality, engagement, and conversion
Support the application of digital marketing and marketing automation practices

3) Account-Based Marketing (ABM) Support

Conduct account research and segmentation to support targeting efforts
Assist in building account profiles and insights for priority accounts
Support execution of ABM campaigns in collaboration with cross functional team members
Ensure campaign activities are aligned with account engagement plans

4) Marketing Operations & Data Management

Maintain and manage marketing data within CRM and related systems
Ensure accuracy, completeness, and consistency of lead and account data
Support campaign tracking and attribution processes
Assist in campaign setup and tracking across marketing platforms
Contribute to continuous improvement of marketing processes and workflows

5) Performance Reporting & Insights

Track and report on campaign and marketing performance using dashboards and analytics tools
Analyse data to identify trends, insights, and optimisation opportunities
Support reporting on lead generation, conversion, and engagement metrics
Provide data-driven insights to improve marketing effectiveness

6) Cross-Functional Collaboration

Work closely with sales teams to support lead handoff and feedback loops
Collaborate with product marketing and content teams to support campaign execution
Coordinate with regional stakeholders where required

Candidate Profile

Experience and Qualifications
2–4+ years of experience in marketing, preferably in demand generation, digital marketing, or marketing operations
Experience executing multi-channel marketing campaigns with measurable outcomes
Strong analytical skills and ability to interpret performance data
Experience with CRM systems, marketing automation platforms, or analytics tools
Bachelor’s degree required

Competencies & Core Characteristics

We are seeking a candidate who demonstrates the following:

Execution Excellence: Delivers campaigns with discipline and attention to detail
Data-Driven Thinking: Uses data to inform decisions and optimise performance
Systems Orientation: Comfortable working with marketing tools, data, and processes
Collaborative Approach: Works effectively across marketing, sales, and cross-functional teams
Learning Agility: Demonstrates strong potential to develop into demand generation and ABM roles
Customer Focus: Contributes to improving engagement and relevance across the customer journey

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.