Sales Development Representative
At a glance
Junior Sales Development role at Procore. Toronto · full-time.
Procore states pay in the role description below.
growthroles summary, based on the employer's posting.
What you'll do
- Build qualified sales pipeline by finding and assessing prospects across construction markets
- Work with account executives on account plans and monthly pipeline targets
- Contact construction leaders by phone, email, and social channels to uncover operational problems and explain platform solutions
- Research accounts, nurture leads, manage Salesforce records, and carry out structured high-volume outreach
- Help refine territory lists, outreach messages, team workflows, and enablement tools with sales leaders
What you bring
- At least one year in a customer-facing, business development, SaaS sales, or entrepreneurial role is preferred
- A bachelor’s degree or equivalent practical experience
- You can research accounts, prioritize tasks, and work independently in a high-activity setting
Who this fits
This junior sales role suits someone drawn to consultative outbound work and comfortable handling customer objections and ambitious targets. You’ll report to the Sales Development Manager and be based in Toronto, Ontario.
From the employer
Procore Technologies is the leading technology partner for every stage of construction. We empower construction teams to drive efficiency and mitigate risk through actionable AI & data-driven insights. For over 20 years, we have been transforming the industry with purpose-built solutions for construction professionals and we’re looking for talented people to help us build together.
We are looking for a Sales Development Representative (SDR) to create new business opportunities and accelerate Procore’s customer growth across the construction industry. As the Sales Development Representative on our Sales Development team, you will work closely with Account Executives, Sales Leadership, and prospective clients to identify operational challenges and demonstrate the value of Procore's platform. Your strengths in outbound prospecting, consultative communication, and pipeline development will drive your success.
You will report to the Manager of Sales Development and will be based in Toronto, ON.
What You’ll Do
- Generate Pipeline: Identify, qualify, and develop qualified sales pipeline to expand Procore’s customer footprint across key construction markets.
- Strategic Partnership: Collaborate directly with dedicated Account Executives to execute targeted account strategies and achieve monthly pipeline goals.
- Outbound Engagement: Reach prospective construction industry leaders via phone, email, and social touchpoints to evaluate their operational bottlenecks and communicate Procore’s platform solutions.
- Daily Execution & Systems Integrity: Conduct structured high-volume outreach, pre-call qualification research, lead nurturing, and CRM management within Salesforce.
- Strategy & Process Optimization: Partner with sales leadership to refine territory target lists, iterate outreach messaging, and improve team workflows and enablement tools.
- Sales Academy Track: Complete comprehensive Procore product certifications, territory simulations, and cross-functional shadow programs to transition into full territory ownership.
What You Bring
- Demonstrated interest and baseline knowledge in software solutions, technology sales, or consultative business development.
- Demonstrated resilience, goal orientation, and accountability when navigating customer objections and challenging targets.
- High coachability with a proven ability to absorb actionable feedback, apply new methodologies, and iterate quickly.
- Demonstrated active listening, empathy, and professional verbal and written communication skills across multiple engagement channels.
- Ability to prioritize workload, conduct structured account research, and manage tasks independently in a high-activity environment.
- 1+ years of experience in customer-facing roles, business development, SaaS sales, or an entrepreneurial environment preferred.
- Exposure to or working familiarity with the construction industry (general contracting, subcontracting, or specialty trades) is an advantage.
- Bachelor’s degree or equivalent practical experience.
Strong-fit Background Might Include
- Outbound Business Development Representative (BDR) or Sales Development Representative (SDR) in SaaS/B2B tech
- Construction Project Coordinator, Project Engineer, or Assistant Superintendent seeking a transition into technology sales
- Construction trades professional or field coordinator with strong consultative aptitude
- Account Management, Hospitality, or Customer Success professional with outbound sales drive
Discover our recruiting process and interview tips from our talent acquisition team on our #LifeAtProcore blog.
Additional Information
Base Pay Range:
53,480.00 - 73,535.00 CAD AnnualOn Target Earning Range:
76,400.00 - 105,050.00 CAD AnnualThis role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.