Creative Strategist (E-Commerce)

Pomelo pomelohq.com Open · verified Sep 18, 2026

Remote Worldwide Full-time Mid-level Creative

Mid-level Creative role at Pomelo. Remote · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build e-commerce campaign strategies that connect creative ideas to client goals
Use ad data to spot winning elements and turn findings into briefs, scripts, and test ideas
Coordinate videos, graphics, copy, creators, and production from start to finish
Run creative tests, track platform and audience shifts, and improve campaign efficiency
Share performance findings with clients to shape future campaign decisions

What you bring

At least four years of e-commerce or direct-to-consumer experience
Performance marketing or user acquisition experience for e-commerce brands, with familiarity across Meta, TikTok, and Google Ads
Knowledge of hooks, CTAs, and A/B testing frameworks, plus successful campaigns tied to performance KPIs
Strong short-form ad writing, project management, communication, and client presentation skills
A bachelor's degree in a relevant field

Who this fits

You’ll suit a client-facing role that combines performance data, short-form creative, and campaign strategy. This is a full-time remote position that can be done from your home country. You’ll collaborate with media buying, design, content, clients, creators, and production teams.

From the employer

About Us

Pomelo places the best offshore talent with top brands, startups, and agencies across the globe. We enable hard-working and ambitious talent to work remotely from their home countries, while gaining exposure into how the world’s top companies operate.

About the Role

We’re looking for a Creative Strategist with 4+ years of e-commerce/DTC experience. In this role, you will combine data-driven insights with creative storytelling to produce ad concepts, campaigns, and content that drive customer acquisition and revenue growth. You’ll work closely with the media buying, design, and content teams to develop creative strategies optimized for performance across paid social channels, particularly platforms like Meta, TikTok, and Google. You'll be expected to create about 5 briefs per day in this role.

Responsibilities

Develop Campaign Strategies: Align creative concepts with client goals across e-commerce brands.
Own Creative Strategy: Analyze performance data to identify trends, top-performing ad elements, and areas for improvement; develop actionable creative briefs for designers and video editors, aligned with client objectives and platform trends; write engaging and conversion-focused ad scripts tailored to platforms like Meta, TikTok, and Google; ideate and propose creative concepts for A/B testing to improve ad performance.
Oversee Production: Manage the end-to-end creation process for videos, graphics, and ad copy.
Optimize Creatives: Conduct A/B testing to identify top-performing elements and improve campaign efficiency.
Monitor Trends: Adapt strategies to align with the latest platform updates and audience behaviors.
Report Insights: Present actionable performance insights to clients, guiding future campaign directions and optimizations.

Qualifications

Bachelor’s degree in a relevant field
4+ years of experience in a related field
Strong scriptwriting and copywriting abilities, particularly for short-form ads
Proficiency in analyzing ad performance data (Meta Ads Manager, TikTok analytics, etc.) to inform creative decisions
Excellent project management skills with the ability to manage multiple deadlines and stakeholders
Experience coordinating creators, influencers, or production teams
Outstanding communication skills, both written and verbal, for client and team collaboration
Experience and comfort presenting to clients in a client-facing role
Required: Experience in performance marketing or user acquisition for e-commerce brands familiarity with ad platforms like Meta, TikTok, and Google Ads.
Required: Knowledge of creative testing strategies, including hooks, CTAs, and A/B testing frameworks, and a proven track record of delivering successful ad campaigns that meet performance KPIs

Benefits

Competitive pay, always in US dollars
Work remotely from the comfort of your home
Health & wellness benefit
Paid holidays and time off
Performance and referral bonuses
Global exposure to the world’s best companies