Growth Lead, Football
Senior Growth Marketing role at Polymarket. New York · full-time · $230,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the NFL and CFB go-to-market plan, resetting priorities and deadlines each week
- Lead coordination across marketing, product, partnerships, and operations to clear blockers
- Review daily KPIs and spend, then advise the Senior GM when results require a change
- Create P&L visibility across spend pace, channel results, and initiative-level returns
- Turn experiments and performance data into clear decisions on where to invest, stop, or pivot
What you bring
- At least six years leading complex go-to-market work across multiple functions
- Proven responsibility for P&L decisions, spend, and performance outcomes
- Comfort pulling your own data with SQL or an equivalent tool and building analysis
- A record of moving independently in ambiguous settings while creating needed structure
- Two acquisition or retention channels developed from testing into repeatable programs with measurable impact
Who this fits
This role suits a hands-on operator who can move quickly, make independent calls, and serve as the coordination hub for a small growth team. You’ll work onsite in New York in a full-time role focused on NFL and CFB. Sports, fantasy sports, sports betting, crypto, fintech, or prediction-market experience is a plus.
From the employer
About Polymarket
Polymarket is the world's largest prediction market platform. We enable individuals to express views on real-world events by trading on outcomes across politics, economics, sports, culture, and current affairs. Built as a peer-to-peer marketplace with no centralized "house," Polymarket aggregates diverse opinions into transparent, market-based probabilities that reflect collective expectations about the future.
We're growing fast — both in terms of volume ($21B traded in 2025) and adoption as an alternative news source. Our ambition is to become a ubiquitous beacon of truth in global media and we need your help adding fuel to the fire.
About the Role
Sports is one of the biggest opportunities in front of Polymarket right now. The Growth team is small, moves fast, and operates with direct accountability to outcomes. This role sits at the center of that, working alongside the Senior GM to own the end-to-end go-to-market motion for NFL and CFB — our highest-priority verticals this year. The mandate is execution: owning the plan, running the operating cadence, tracking what's working, and making clear calls on where to invest and where to stop.
This is not a role where you manage up and wait for direction. The gap right now is not ideas — it is operational rigor and speed. NFL season does not wait. We need someone who can get up to speed in weeks, build the reporting and coordination infrastructure that does not yet exist, and immediately make the team faster and sharper.
What You'll Do
Own the NFL and CFB GTM plan end-to-end, updating it weekly across all active workstreams and keeping every function aligned on priorities and deadlines
Run cross-functional syncs across marketing, product, partnerships, and operations, surfacing blockers early and driving decisions before they become delays
Track KPIs and spend on a daily basis, flagging variances against plan and bringing specific recommendations to the Senior GM on where to adjust
Build and maintain P&L visibility for NFL and CFB GTM, including spend pacing, channel-level performance, and return on investment by initiative
Translate performance data into clear invest, cut, or pivot recommendations — with the analysis to back them up and the judgment to know when to move fast
Maintain the growth experimentation backlog, document tested hypotheses, and ensure learnings are captured in a way the team can actually use
Identify the highest-priority gaps in execution week over week and take direct ownership of closing them, whether that means doing the work yourself or coordinating others to move faster
What We're Looking For
6+ years of experience running complex, multi-function GTM initiatives — not just executing within a single channel or team
Demonstrated P&L ownership with real accountability for spend decisions and performance outcomes, not just reporting on numbers someone else managed
Strong analytical skills with hands-on comfort in SQL or an equivalent data tool — you pull your own data and build your own analysis
Proven ability to operate with speed and autonomy in high-ambiguity environments where the structure does not exist yet and you have to build it
Experience serving as the operational backbone of a cross-functional initiative, where your coordination directly unblocked execution and kept teams moving
Track record of taking at least two acquisition or retention channels from early experiment to a documented, repeatable program with measurable user or revenue impact
(Plus) Experience in sports, fantasy sports, or sports betting, with real familiarity with how these audiences think and behave
(Plus) Background in crypto, fintech, or prediction markets
(Plus) Built a growth experimentation system from scratch, including documentation, prioritization frameworks, and hypothesis tracking
Benefits
Competitive salary & equity
Unlimited PTO
Full Health, Vision, & Dental coverage
401k match
Hardware setup: new MacBook Pro, big display, & accessories
Pay Transparency
Base salary range: $230,000 to $250,000 annually, plus equity and benefits.
This range reflects a good-faith estimate for this position. Experience levels vary widely within a title here, so please reach out even if your expectations fall outside it. We're always happy to chat.
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