SEM Senior Associate

PMG Open · verified Aug 22, 2026

Dallas Senior Paid Search / PPC

Senior Paid Search / PPC role at PMG. Dallas.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build paid-search campaigns and improve existing ones to meet client performance goals
You'll review campaign results each day, week, and month to identify improvement opportunities
You'll manage ad groups, keyword expansion, budget pacing, forecasts, and performance reporting
You'll test creative and campaign approaches, using results to sharpen performance
You'll monitor account spend, use Alli to analyze data, and recommend ways to improve outcomes

What you bring

At least three years of paid-search experience plus a bachelor’s degree or equivalent experience
Advanced ability with Google Ads and Microsoft Ads for campaign creation and optimization
Strong command of keyword research, budget pacing, forecasting, and campaign management
Skill in analyzing metrics, applying A/B and creative testing, and producing useful recommendations
Working proficiency in Microsoft Excel, Google Analytics, and SQL, with strong collaboration skills

Who this fits

You’ll suit this role if you are curious, adaptable, client-focused, and comfortable solving problems in a fast-moving, collaborative environment. You’ll work across media strategy, analytics, creative, clients, and internal teams. The position is listed in Dallas, United States, with no further timezone, travel, visa, or work-arrangement details provided.

From the employer

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of creative problem solvers and strategic thinkers who thrive on helping clients achieve meaningful results. We collaborate with cross-functional teams across media strategy, analytics, and creative to develop innovative paid search campaigns that make a tangible impact.

Our team approaches search marketing with curiosity and a fresh perspective, constantly exploring new solutions and opportunities to deliver value for our clients. We pride ourselves on creating an environment where everyone can grow professionally and personally, supported by a culture that values collaboration, innovation, and individuality.

As an SEM Senior Associate, you’ll play a critical role in shaping campaign performance, managing client goals, and contributing to broader strategic initiatives. If you’re passionate about digital marketing and enjoy solving challenges in a fast-paced environment, we’d love to welcome you to our team.

What You Will Do

Build and manage paid search campaigns, creating new campaigns and optimizing existing ones to meet client performance goals.
Analyze and optimize campaign performance on a daily, weekly, and monthly basis, using data-driven insights to identify and act on opportunities for improvement.
Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
Test and refine campaign strategies, driving continuous improvement through creative testing and performance analysis.
Contribute to budget management, monitoring spend across accounts and making recommendations to maximize results.
Create and maintain detailed performance reports, pulling data from search platforms and additional sources to provide actionable insights.
Stay informed on SEM industry trends, assessing their impact on clients and making proactive recommendations.
Leverage PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive impactful results for clients.

What You Will Bring

3+ years of experience in paid search, with a bachelor’s degree or equivalent experience.
Advanced knowledge of paid search platforms like Google Ads and Microsoft Ads, enabling you to create and optimize campaigns that deliver measurable results.
Proficiency in campaign management, including keyword research, campaign, budget pacing, and forecasting to meet performance goals.
Expertise in analyzing performance metrics and delivering actionable insights to enhance campaign outcomes.
Experience with A/B testing methodologies and creative testing to refine strategies and drive continuous improvement.
Proficiency in tools like Microsoft Excel, Google Analytics, and SQL to manage data, uncover valuable insights, and create clear, actionable performance reports.
Strong organizational and collaborative skills, enabling you to align efforts across internal teams and clients effectively.
A commitment to curiosity and adaptability as a continual learner, staying at the forefront of media innovation while prioritizing client success with a customer-focused mindset that seeks opportunities to deliver meaningful value.
A dedication to people-focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.