Brand Manager, Games Marketing

PlayStation Global Open · verified Aug 21, 2026

United States, San Mateo, CA Manager Brand Marketing

Mid-level Brand Marketing role at PlayStation Global. United States, San Mateo, CA · $165,100–$247,700 base.

SalaryStated by PlayStation Global

$165,100 – $247,700

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set worldwide brand and product direction using audience, market, and player insights
Bring global teams together and own campaign performance across your game portfolio
Guide internal creatives and outside agencies on campaign assets, programs, and stakeholder alignment
Shape title strategy with the Los Angeles development studio, including audiences, monetization, timing, features, and research
Oversee each title’s marketing budget and related advertising work

What you bring

Bring deep experience with AAA games, with platform background as an advantage
Show successful global consumer strategy, broad-reach campaigns, brand marketing, and performance-led direct-to-consumer work
Understand consumer research, positioning, promotions, online innovation, and creative development
Influence internal and external partners around a franchise brand direction
Bring five to seven years in brand and product marketing plus a bachelor’s degree or equivalent

Who this fits

You’ll suit this role if you are an experienced games marketer who can set global strategy, guide campaigns, and work closely with development studios. The role is based in San Mateo or Los Angeles, with West Coast remote work considered. You’ll collaborate across global teams and manage creative partners, agencies, and title budgets.

From the employer

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Brand Manager | Global Games Marketing
San Mateo, CA or Los Angeles, CA
west coast remote considered**

Sony Interactive Entertainment is looking to hire a Brand Manager to support our exclusive games developed by PlayStation Studios. Reporting directly into the Senior Staff Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.

RESPONSIBILITIES:

Marketing and Brand Strategy

Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
Accountable for the success of the global marketing campaigns.
Ensure consistent representation of brands’ global activations while overseeing tactical execution on global campaigns.
Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.

Studio Partnership

Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.

Budget Management

Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
Manage global marketing budget for the title.

REQUIREMENTS:

Deep understanding of and experience working on AAA Games, platform experience a plus.
Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
Extensive knowledge of and a passion for video games is a huge plus.

RELATED EXPERIENCE/EDUCATION:

5-7 years of brand and product marketing.
Bachelors degree or equivalent (MBA a plus)

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.$165,100—$247,700 USD

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.