Social Media Specialist
At a glance
Mid-level Social Media role at Plata Card. México.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Run Instagram and Facebook from planning through publishing, giving each channel its own style and voice
- Shape posts around Mexican cultural references, online trends and art
- Prepare scripts, storyboards and creative references, then coordinate production with designers and motion designers
- Review strong and weak posts for patterns, then build on formats that perform
- Track share of voice, sentiment and competitors with analytics, and turn findings into social strategy changes
What you bring
- At least three years working in social media, preferably in finance or another field where trust matters
- You’ve made visually driven or art-focused social content and can assess performance data such as reach and engagement
- You bring knowledge of current art and visual culture, with a strong eye for Mexican creative work
- You can learn a financial product quickly and explain it in straightforward language
- You speak Spanish at native or C1 level and English at B2 or higher
Who this fits
This role suits a hands-on social media specialist who can own content planning, production and publishing while using performance insights to refine the work. You’ll work with marketing analytics, designers, motion designers and the product team.
From the employer
Marketing team:
We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.
Challenges that await you:
- Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself
- Build content around Mexican cultural codes, current internet culture and art
- Set up in-house production: scripts, storyboards, references, and working with designers and motion designers
- Regularly review hits and flops, spot patterns and scale what works
- Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings
- Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience
What makes you a great fit:
- 3+ years in social media, ideally in fintech, banking or another high-trust industry
- Experience creating aesthetic or art-driven content for social media
- Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
- Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work
- Ability to quickly understand a financial product and explain it in plain language
- Native or C1 Spanish, B2+ English
- Experience using AI tools in production and strategy is a strong plus
Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.
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