Growth Marketing Specialist Middle+
At a glance
Mid-level Growth Marketing role at Plata Card. Colombia.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Use acquisition data to find ways to lower CAC and raise the average balance of new card customers
- Rank growth ideas by likely business impact and build them into a test backlog
- Test audiences, optimization events and acquisition channels for debit and credit cards
- Work with the UA Manager and Analytics, Product and Risk teams to run tests and put winning ideas into practice
- Check experiment results for statistical significance, then expand successful approaches and improve the ongoing testing process
What you bring
- Experience in growth marketing, marketing analytics, performance marketing or a related analytical role
- You can assess marketing and customer data and understand acquisition performance, CAC and conversion
- You have designed growth tests, formed hypotheses and used statistical methods to assess outcomes
- You can prioritize work by expected impact, carry initiatives through to implementation and collaborate with stakeholders
- Your English is at least B2
Who this fits
This role suits someone who can independently turn data-backed growth ideas into experiments and work across marketing, analytics, product and risk. The role is based in Colombia, with relocation support available for you and your family. You can work from the office or remotely.
From the employer
We are looking for a Growth Manager to join our Marketing Team in Colombia — a role focused on driving customer acquisition, optimizing marketing performance, and identifying new growth opportunities through data-driven experimentation.
You will work closely with the Head of Marketing and UA Manager, taking ownership of growth hypotheses, experiment prioritization, and implementation. You will also collaborate with Analytics, Product, and Risk teams to test new approaches, improve acquisition efficiency, and scale successful initiatives.
Challenges that await you:
- Analyze customer acquisition data to identify growth opportunities, reduce CAC, and increase the average balance of acquired customers
- Develop and prioritize a backlog of growth hypotheses based on their expected business impact
- Design and test experiments across audience segments, optimization events, and new acquisition channels for debit and credit card products
- Collaborate with the UA Manager to plan experiments and coordinate their execution
- Partner with Analytics, Product, and Risk teams to gather insights and implement growth initiatives
- Evaluate experiment results, assess their statistical significance, and scale successful approaches
- Establish a structured and continuous experimentation process to drive sustainable acquisition growth
- Leverage internal dashboards and AI tools to analyze performance and identify opportunities for optimization
What makes you a great fit:
- Experience in Growth Marketing, Marketing Analytics, Performance Marketing, or a related analytical role
- Strong analytical mindset and confidence working with marketing and customer data
- Good understanding of performance marketing, customer acquisition, and key metrics such as CAC and conversion
- Experience developing hypotheses, designing experiments, and evaluating results using statistical methods
- Ability to prioritize initiatives based on expected business impact and translate insights into actionable improvements
- Proactive and independent approach with the ability to take ownership and drive initiatives from idea to implementation
- Strong communication and stakeholder management skills for effective collaboration with cross-functional teams
- B2 or higher English level for effective communication with an international team
Our ways of working:
- Innovative Spirit: A commitment to creativity and groundbreaking solutions
- Honest Feedback: valuing open, transparent communication
- Supportive Team: a strong, collaborative community
- Celebrating Achievements: recognizing our wins together
- High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances
Our benefits:
- Relocation support to Colombia with assistance for the employee and their family
- Flexible work from our office or remote
- Healthcare Coverage
- Education Budget: Language lessons, professional training and certifications
- Wellness Budget: Mental health and fitness activity reimbursements
- Vacation policy: Annual leave and paid sick leave as per applicable policies
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