CRM & Growth Marketing Manager

Mars (External) Open · verified Sep 10, 2026

Hybrid KOR-Seoul-Seoul Full-time Manager Growth Marketing

Mid-level Growth Marketing role at Mars (External). KOR-Seoul-Seoul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll connect online, offline, and Naver Shop-in-Shop acquisition with an omni-channel CRM program
You'll map customer journeys, combine channel results, and shape acquisition plans that improve conversion
You'll govern the CRM calendar, lifecycle journeys, segmentation, targeting, and message frequency
You'll lead CRM briefs, vendor delivery, testing, performance reviews, and cross-team campaign execution

What you bring

You'll bring a bachelor's degree in marketing or a related business field
You'll have at least seven years in CRM and growth marketing, including acquisition and CRM management
You'll have FMCG marketing experience plus knowledge of ecosystem and CRM practices
You'll show full-funnel optimization through data-led A/B testing and rapid experimentation
You'll communicate fluently in written and spoken English

Who this fits

You'll work in a hybrid role based in Seoul, partnering with local, APAC, and headquarters stakeholders as well as external vendors. This suits you if you combine strategic planning with data-led decisions, stakeholder management, continuous improvement, and managing multiple programs.

From the employer

Job Description:

This job of Royal Canin Korea will be responsible for strategic growth engine connecting brand and consumer by integrating cross-channel acquisition across online, offline, and Naver Shop-in-Shop with an omni-channel CRM ecosystem. This role drives next-level business growth and maximizes LTV through data-driven performance analysis, lifecycle management, by integrating and orchestrating multiple channel CRM campaigns by collaborating with Internal (Local, APAC region and Headquarters) stakeholders, and external vendor partners.

[Key Responsibilities]

OMNI-CHANNEL DATA ACQUISITION & JOURNEY OPTIMIZATION (25%)

Integrated Multi-channel Management: Gain deep insights into all acquisition touchpoints, including performance media, Naver Shop-in-Shop, and offline channels, to analyze and optimize their overall impact.
Consumer Journey Optimization: Map out end-to-end customer journeys strategies across various entry points and collaborate closely with cross-functional teams to maximize conversion rates and seamless user journeys.
Performance Analytics & Strategy: Combine performance data from all channels to find clear insights and lead the planning and execution of future acquisition strategies.

INTEGRATED CRM LEADERSHIP & MANAGEMENT (50%)

Unified CRM Governance: Maintain a comprehensive view of all CRM campaigns (Naver TalkTalk, KakaoTalk, LMS) by overseeing and managing the master integrated marketing calendar.
Lifecycle & Fatigue Management: Architect and manage consumer lifecycles and personalized journeys while carefully controlling message frequency to avoid annoying consumers and keep them engaged.
CRM Leadership: Provide strategic direction to channel managers, establish precise consumer segmentation and targeting strategies, and harmonize tactics for synergetic campaign outcomes.
Strategic CRM Advancement: Beyond managing local dedicated CRM, actively collaborate with Global/Regional teams to co-create and deploy next-generation CRM models and advanced lifecycle journeys. Lead the strategic alignment across local, regional, and global stakeholders to ensure successful end-to-end integration of future CRM ecosystems.

CRM CAMPAIGN MANAGEMENT (25%)

Campaign Strategy & Leadership: Lead the design and strategic direction of CRM campaigns, defining objectives, user journeys, and content frameworks.
Vendor Management & Quality Excellence: Collaborate with external vendors to translate strategies into execution, providing clear briefs, constructive feedback, and ongoing guidance to ensure high-quality deliverables and consistent brand standards.
Performance Optimization: Oversee campaign performance, leveraging insights, testing strategies, and post-campaign learnings to continuously maximize performance.
Cross-functional Collaboration: Build strong partnerships with cross-functional teams to coordinate, create, and manage campaigns by implementing user journeys and segmentation strategies.

[Job Specifications/Qualifications]

Bachelor’s degree in marketing, business related discipline
7+ years in CRM and growth marketing with proven expertise in acquisition and CRM management
FMCG marketing with knowledge of ecosystem and CRM
Demonstrated success in full-funnel optimization via data-driven A/B testing and rapid experimentation
Strong cross-functional partnership skills across sales and marketing teams
Fluence English skill both written and spoken

[Key Supporting Competencies]

Strongly strategic planning and execution
Effective stakeholder management & collaborative capability
Growth Mindset & Continuous Improvement
Proven multiple projects and program management
Data-driven Decision Making