Head of Growth
At a glance
Director-level Growth Marketing role at Pika. Palo Alto · full-time · $160,000–$250,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Guide users from their first visit through activation, retention, and monetization
- Design, launch, and assess fast A/B tests and feature-flagged experiments
- Study how users create and use those insights to shape product growth
- Work with engineering, design, marketing, and data on high-impact growth initiatives
- Build metrics and dashboards, scaling effective bets and ending weak ones
What you bring
- Bring two to five years in product management or growth, ideally in consumer or PLG
- Use SQL and analytics tools to turn data into product direction
- Move quickly, take creative risks, and learn from real-world results
- Balance immediate growth experiments with a durable creative product ecosystem
- Communicate ideas clearly and change course persuasively
Who this fits
You’ll thrive if you combine strong analytical judgment with product intuition, creative risk-taking, and fast execution. The role suits someone interested in creative AI, user empowerment, and creator-focused products. You’ll work full time from Palo Alto, with office attendance three to five days each week.
From the employer
About the Role
We're looking for a Head of Growth with a passion for creative AI and user empowerment to help us shape the future of video creation. You’ll turn first-time visitors into lifelong Pika creators, owning the growth levers that drive activation, retention, and monetization. Through bold experimentation, rapid iteration, and hands-on product changes, you’ll directly influence how millions discover, create, and stay inspired with Pika.
What You’ll Do
Own the entire growth journey: from acquisition and activation to crafting retention loops and creative, user-centric monetization paths.
Conceptualize, launch, and analyze rapid-fire experiments (A/B tests, feature flags) with an eye toward out-of-the-box creative impact.
Build and champion a deep understanding of our users—how they create, what motivates them, and how our creative AI can unlock their potential.
Collaborate daily with world-class engineering, design, marketing, and data teams to deliver bold, high-impact growth initiatives.
Set up and evolve the metrics and dashboards that reveal what truly powers user creativity—double down on what works, swiftly sunset what doesn’t.
What We’re Looking For
2–5 years in product management or growth, ideally at a consumer or PLG company where experimentation is in your DNA.
Relentlessly analytical: fluent in SQL and analytics tools, with a strong bias for insights that fuel creative product direction.
Fast to ship, fast to learn: you thrive on velocity, creative risk-taking, and rapidly learning from real-world results.
Deep product intuition: you know how to balance ambitious near-term growth bets with sustaining long-term creative ecosystems.
Crystal-clear communicator: you can champion a bold new idea—or pivot away from one—fast and persuasively.
Nice to Have
Experience with consumer subscription, freemium, or creator monetization models.
Familiarity with creative AI, generative media products, or creator-economy platforms.
Background at an early-stage or hypergrowth startup where creativity and speed rule.
What We Offer
Competitive salary in the thriving creative AI space
Equity in a high-growth startup shaping the landscape of generative creativity
Comprehensive health benefits, monthly stipends, company retreats
A collaborative office culture in Palo Alto—where we build, iterate, and celebrate creativity together
About Pika
At Pika, our mission is to make video creation radically seamless, deeply intuitive, and universally accessible. We’re reimagining how everyone can express their creativity through video, driven by the latest advances in AI. Our culture is inventive, collaborative, and deeply focused on impact. Join us in Palo Alto, CA (office 3–5 days a week) to help push the boundaries of creative technology and empower the next generation of creators.
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